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Soft emotions for new Spring Summer 2013 Reda collection
Nov '12
A feeling of natural, spontaneous relaxation characterizes the Reda collection for spring/summer 2013. Good vibrations and bursts of energy accompany fabrics that are cool and soft, light and bright, with attractive chromatic nuances. 

Starting from its own origins, Reda gets back to the roots of 1990s modern styling, to the rebirth of a new world and a new point of view. It accompanies the men who were in becoming the men they will be, in a down-to-earth journey towards discovery of a real life made up of pure joys and true passions. 
The same passion that pervades the entire Reda collection and that – made tangible in premium natural fibers like wool, linen and silk – shows up in irregular macro-patterns and mat weaves, in handiwork visible in sartorial detailing and in purely authentic colors. 
Like the sea breeze lifts the sand to return it to the sea, thus the tonalities of the textiles segue from hemp to blue for a new return to casualness and informality starring unlined, top performance jackets, soft lines and streamlined fit. Reda fabrics bring re-found wellbeing and an ease too long forgotten. Softness and nonchalance plus pleasing irregularities give suits an unconventional touch for refined luxury imbued with discretion. Wool is used in unexpected ways, ensuring many pluses even in the hottest season.


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