Home / Knowledge / News / Apparel/Garments / Hot Topic unveils lingerie store for girls - Blackheart
Hot Topic unveils lingerie store for girls - Blackheart
16
Nov '12
Hot Topic Inc. unveiled Blackheart – a lingerie store for girls who rock & roll. The new retail concept launched an e-commerce site and will open five stores offering a collection of bras, panties, corsets, hosiery, sleepwear, rock apparel, accessories and beauty products that is hot, edgy, sometimes cheeky and always rock star sexy.

“Blackheart is for the independent girl, age 18-30, who considers her lingerie a part of her personal fashion statement,” said Lisa Harper, Chairman and CEO at Hot Topic, Inc. “She wants to stand out in a crowd – and now her Blackheart lingerie can help her do that.”

The Blackheart collection of lingerie and apparel inspires eclectic personal style from the inside out. It all starts with the perfect bra – and Blackheart’s nine well-constructed core styles include the essential Teaser-T-Shirt Bra and Decadent Lace Demi Bra, as well as the exceptionally hot Deadly Plunge Bra and Killer Extreme Push-Up Bra. With details like studs, skulls and tribal prints – and striking colors – Blackheart bras are meant to be revealed.

Coordinating – but not match-y – panties range in style from ruffle rumbas and bikinis to cheekies and thongs. Some Blackheart panties set a mood with snarky statements on the front or back – and they pair perfectly with equally-irreverent sleep and loungewear.

Fashion pieces – including sheer mesh tops and tops with studded collars, ripped and braided DIY-inspired rocker and licensed tees, pleather shorts, corsets, studded rocker jackets, pleather mid-thigh leggings, and skull-printed tights – come together to create a look that’s fearless, daring, confident, sexy… and a little naughty, too.

Blackheart also offers costume and body jewelry – popular at Hot Topic – as well as Blackheart Beauty products including fragrance, eye pencils and liners, eye shadow, glitter palettes, lipstick, and nail polishes – all available in both dark and vibrant colors.

Blackheart stores – with an average footprint of 1,800 square feet – have a dark nightclub feel with black walls, neon lighting, striking video projected on its glass storefront, and curated DJ music mixed with unexpected twists. Stylists serve up expert bra fit advice – along with styling to help girls achieve rockin’ sexy looks.

The Blackheart brand’s distinctive rocker sensibility is reminiscent of Hot Topic’s signature dark, edgy, sexy look. Brand photography is provocative and rebellious, and the brand’s striking heart icon is decidedly tattoo-worthy. “We believe the Blackheart brand is distinctive in the marketplace and will be very appealing to young, edgy customers, including millions of loyal Hot Topic customers,” said Harper.

Blackheart is fashion lingerie for girls who rock & roll. Our collection of bras, panties, corsets, hosiery, rock apparel, sleepwear, accessories and beauty products is hot, edgy, sometimes cheeky and always rock star sexy.

Hot Topic Inc


Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Lenzing

Textiles | On 25th Jun 2018

Lenzing launches Veocel nonwoven speciality brand

Leading fibre company, the Lenzing Group has unveiled Veocel, the new ...

Interviews View All

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search