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Lindex opens new store concept in Opava city
16
Nov '12
Lindex open its doors to a new store in the city Opava. The store is designed and furnished according to Lindex latest store concept and will be the fashion chain’s 26th in Central Europe.

“We are very happy to be able to offer inspiring affordable fashion in one of Opava’s best locations. It is a fantastic store that I’m very proud of. I can truly say that it is one of the Czech Republic’s best looking fashion stores!’ says Peter Andersson, Country Manager Central Europe.

The store of 620 sqm is located in the brand new Breda&Weinstein shopping centre right in the middle of Opava. The new store incorporates Lindex’ latest store concept where the interior design highlights the brand’s Scandinavian heritage. Natural materials and the interaction of different textures and patterns result in a welcoming store in a modern environment.

With the latest store concept, we will give our customers an unbeatable shopping experience, that is modern, exciting and inspiring, says Peter Andersson.

The store opening campaign will be shown in outdoor advertising, in direct marketing and in newsletters. The store will also have a grand opening with great offers and a DJ.

Lindex now have 17 stores in Czech Republic and in total 26 stores in Central Europe. During next year the fashion chain plans to open around 4 new stores in Central Europe.

Lindex

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