Home / Knowledge / News / Apparel/Garments / Haggar recycles 14mn plastic bottles into clothing
Haggar recycles 14mn plastic bottles into clothing
16
Nov '12
Haggar Clothing Co. announces its one year anniversary of its highly successful LK Life Khaki brand.  With its modernized design and eco-friendly fabrications, LK Life Khaki pants are made with an innovative blend of cotton and REPREVE fibers.  REPREVE is an essential fabric ingredient that contains recycled materials, including plastic bottles. Each pant contains the equivalent of seven recycled plastic bottles, making Haggar the first menswear brand to bring sustainable options to the mainstream market. Within the first year of production of the LK Life Khaki brand, it is estimated that more than 14 million plastic bottles have been recycled.

"With the LK Life Khaki line, we set out with the intent of reaching a younger consumer by way of new products that fit his lifestyle with the added benefit of being eco-friendly," said Michael Stitt, CEO of Haggar.  "Not only did we get his attention, but also a larger share of his closet, which is reflective of the significant growth trend that we are experiencing within this brand."

Designed to change the way men buy khakis, the LK Life Khaki collection features an array of fits including slim, relaxed and straight that were designed for multiple wearing occasions.  Men have shown that they appreciate how LK Life Khakis pants can take them from work to a barbeque, a wedding, or even a job interview.  The LK Life Khaki line is available in more than 2,200 locations including leading department stores in the U.S., Canada and Mexico, as well as online.

"Our work with the LK Life Khaki brand is an exciting opportunity to educate the consumer that plastic bottles don't belong in landfills; they can be recycled into products like casual clothes, performance apparel, socks and even car interiors," said Roger Berrier, president and COO for Unifi, the makers of REPREVE.

As eco-concerns arise, companies like Haggar and Unifi are realizing their need to analyze and reduce their environmental footprint. Haggar's use of REPREVE recycled fibers in the LK Life Khaki collection demonstrates a commitment to the environment.

"We want to develop and sell products that sustain our natural resources and the environment; not because we have to, but because it is the right thing to do," said Nancy Dowling, VP of Merchandising and Design for Haggar.  "Even in a recovering economy, we are fortunate to be able to attract new customers with fresh product ideas that in this case have a direct impact on the environment.  Not many brands can say that today."

Haggar Clothing Co.

Must ReadView All

Courtesy: UPM Raflatac

Apparel/Garments | On 17th Jan 2017

New residue free textile label adhesive from UPM Raflatac

Producer of self adhesive label materials UPM Raflatac, has...

Courtesy: Authentic Brands Group

Apparel/Garments | On 17th Jan 2017

Teen retailer Aéropostale reopens 500 stores in US

Teen apparel retailer Aéropostale has reopened 500 stores in the US,...

Courtesy: Centric Software

Information Technology | On 17th Jan 2017

Centric releases version 6.0 of PLM solution

Centric Software, the leading PLM solution for fashion, retail,...

Interviews View All

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search