Gap launches 'Love Comes In Every Shade' for this Xmas

As part of the campaign in the U.S. and Canada, Gap is spreading love digitally through partnerships with online communities Postagram and Pinterest. Starting November 7, consumers can visit Postagram’s Facebook app to turn their photos from Facebook, Instagram and elsewhere into real postcards that will be mailed to their loved ones at no cost, courtesy of Gap. Then on November 12, users who pin Gap’s favorite holiday items to their Pinterest wish lists through an app on Gap’s Facebook page will be automatically entered to win a Gap gift card. Five winners will be selected each week through December 24.

Styld.by, Gap’s digital catalog collaboration with well-respected fashion and lifestyle websites, continues with new content for the holiday gifting season. Each Styld.by partner, including Refinery29, WhoWhatWear, Lookbook and Rue, will curate holiday gift guides from their own point of view. The gift guides will be based on different personality types, like ‘For My BFF’ and ‘For My Skater’ and utilize pieces from the Winter Icons collection alongside other covetable gift ideas specific to each personality.

The campaign will also appear in December issues of national magazines including Vogue, Lucky, InStyle, Glamour, PeopleStyle Watch and Vanity Fair; outdoor in key markets including New York, Los Angeles, San Francisco and Chicago; and in digital advertisements. To follow the content, visit Gap’s Facebook, Twitter, Pinterest and Instagram communities and join the conversation with the hashtag #GapLove.

Give Twice Gift Card

Gap is also introducing a new gift card program where a percentage of all initial gift card purchases will be donated to nonprofit organizations CARE and Communities In Schools. Donations to CARE, a leading humanitarian organization, will in part support P.A.C.E. (Personal Advancement & Career Enhancement), a program developed by Gap Inc. in 2007. P.A.C.E. provides female garment workers in countries around the world with education and training to better their lives. Donations to Communities In Schools will help keep more than one million kids in school and on track to a brighter future. Gap commissioned a hand-selected group of artists and illustrators to create one-of-a-kind graphic designs for the gift card envelopes and substantially increased the size of the packaging to make it feel more like a gift.

Gap Inc