Home / Knowledge / News / Apparel/Garments / Burton & Mountain Dew launch eco-friendly outerwear line
Burton & Mountain Dew launch eco-friendly outerwear line
17
Nov '12
Burton Snowboards and Mountain Dew announce the arrival of the new 2013 Green Mountain Project outerwear collection, which utilizes sustainable fabric made from recycled plastic bottles, now available in stores worldwide.

The new collection marks the next phase of the Burton x Mountain Dew partnership introduced last year, built on the shared focus of improving sustainability in apparel and outerwear. For 2013, this vision expands with the launch of the GMP outerwear collection, which includes three stylish and eco-friendly jackets and two pants for men, and two jackets and one pant for women, all featuring fabric created from the pellets of recycled bottles.

In addition, the collection also implements recycled and natural blended materials that have a lower impact on the environment whenever possible, such as GMP Hemp Fortex, 3M Thinsulate insulation with recycled fibers, DRYRIDE EcoNanoshell 2L Fabric and 3-Layer Hemp Ripstop Fabric and recycled taffeta and mesh linings.

"Thanks to Mountain Dew, every outerwear jacket and pant in the new 2013 Green Mountain Project collection is made with fabric that was once a plastic bottle," said Greg Dacyshyn, Chief Creative Officer, Burton. "Our recycled fabric performs well on snow, has a great hand-feel and is super adaptable to prints, so it meets our high-quality standards for outerwear while helping reduce our impact, which is a big focus for us."

In true Burton style, the eco-influence of the new GMP collection does not compromise the brand's legacy for design and tech.

For men:

  • GMP 2L Kohlman Snowboard Jacket  features a trench cut and tailored silhouette and boasts mapped lining combined with platinum insulation for true climate control.
  • Complementing the jacket is the GMP 2L Fireside Snowboard Pant, which features massive ventilation in a premium shell for optimum warmth and breathability, while maintaining a traditional men's mid-fit with stylish flairs such as anti-scruff cuffs.

For women:

  • Style meets function with a boyfriend fit in the new GMP Women's Eleanor Snowboard Jacket, which is backed by incredible waterproofing and warmth.
  • Another key style is the GMP Women's Basis Snowboard Pant that features a light shell and a classic cargo design that compliments any jacket in the Burton line.

"We're excited and proud to expand the GMP line with Burton to include outerwear for winter 2013," said Brett O'Brien, Vice President of Marketing, Mountain Dew. "Environmental sustainability and winter action sports are important to all of us in the DEW nation, so we're thrilled to have the opportunity to combine both through this partnership."

And this is just the beginning. Burton and Mountain Dew will continue their partnership into Spring/Summer 2013, where eco-fabrics will make their appearance in key Burton apparel and bag styles for year-round wear. Stay tuned for more information on the Burton 2013 Spring/Summer offering in the upcoming months. 

Burton Snowboards


Must ReadView All

Textiles | On 25th Sep 2017

SVP Group to build $300 mn spinning plant in Sohar

ShriVallabh Pittie Industries (SVP) Group, a diversified yarn...

Apparel/Garments | On 25th Sep 2017

Vietnam textile sector to gain if EU FTA gets ratified

Experts feel the Vietnam-European Union (EU) free trade agreement...

Courtesy: Business Wire

Textiles | On 25th Sep 2017

Invista to use ADN technology at joint project in France

Invista, a leading producer of chemical intermediates, polymers, and...

Interviews View All

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search