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Indian brand Biba Apparels plans to enter overseas market
19 Nov '12
1 min read
Indian ethnic wear brand Biba Apparels is planning to enter into the overseas market by opening stores in Singapore, Dubai, South Africa, the US and the UK.
Mr. Siddharath Bindra, Managing Director of Biba Apparels, told fibre2fashion, “We plan to expand abroad and open new outlets in foreign countries by 2014-2015.”
“Since there is a huge demand for our products abroad, especially among the non-resident Indians (NRIs), we will be opening new outlets in countries where there is huge NRI population. These include countries like South Africa, the US and the UK, in addition to Dubai and Singapore,” says Mr. Bindra.
Commenting on the mode of operation of international stores, he says, “We are yet to decide about the various sales procedures.”
Biba Apparels is an ethnic wear brand launched in 1988 with an objective to provide trend-setting and fashionable Indian attire at an affordable price. The company’s apparels are available in three categories – salwar kameez dupatta, mix and match, and unstitched fabrics.
Fibre2fashion News Desk - India
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