Home / Knowledge / News / Apparel/Garments / Diesel & Edun to launch 'Made-in-Africa' denim collection
Diesel & Edun to launch 'Made-in-Africa' denim collection
20
Nov '12
Italian fashion brand Diesel has joined forces with global fashion brand Edun to launch a denim collection ‘Diesel+Edun’. 
 
Sourcing and manufacturing of the collection would be entirely undertaken in Africa, with cotton from Uganda, Renzo Rosso, founder of Diesel and Ali Hewson and Bono, founders of Edun said while making the announcement regarding the new launch.
 
In January 2012, founders of Diesel and Edun visited East and West Africa to attend each other’s programs, namely Edun’s Conservation Cotton Initiative (CCI) in northern Uganda and Diesel’s Only The Brave Foundation project in Dioro, Mali. It was then that they got the idea of creating a jointly-designed, co-branded collection.
 
Following the announcement, a 25-piece denim collection inspired by African creativity and co-designed by Diesel+Edun would be launched in Spring 2013. Malian textile prints in lining and embroidery details characterizing Africa’s traditional Zulu patterns would be the main feature of the collection.
 
The two companies would also launch a special campaign to promote the new collection slated to hit markets early next year.
 
Ms. Hewson said as she and Bono chose to visit Africa to visit the cotton farming program in Northern Uganda and the Millennium Village in Mali, the visit has resulted in a collaboration for creating a finely designed line of 100 percent Made-in-Africa apparels, using Uganda’s finest cotton.
 
Mr. Rosso said Diesel’s proficiency and outreach will be mingled with Edun’s experience in African trade to make denims completely sourced and Made-in-Africa, which would be sold across the globe. It is for the first time that any company has chosen 100 percent sourcing and manufacturing in Africa.
 
Through their initiative, they would like to set example for their industry counterparts and people-at-large that it is actually possible to source, manufacture and have viable trade in Africa, he added.
 

Fibre2fashion News Desk - India

Must ReadView All

President Tsai Ing-wen delivering remarks before boarding her plane bound for Central America. Courtesy: Presdient's office

Textiles | On 16th Jan 2017

‘Textiles at centre of Taiwan’s new trade arrangements’

Textiles should be at the heart of Taiwan’s thinking while developing ...

Apparel/Garments | On 16th Jan 2017

Ralph Lauren develops policy on tracking wood based fabrics

In a bid to trace source of wood based fabrics like viscose and rayon ...

Apparel/Garments | On 16th Jan 2017

EC proposes enhanced market access for Sri Lanka

The European Commission (EC) has proposed that a significant part of...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search