“This new partnership enables the university to protect and enhance the royalty revenues that support student success, continue its commitment to growing business in Ohio, and demonstrate leadership in socially responsible business practices,” said Jeff Kaplan, senior vice president and executive officer to the president.
“This agreement, which was awarded through a competitive selection process, meets all our criteria with two companies that we believe are leaders in their respective fields and have a clear understanding of our uncompromising code of conduct and a demonstrated commitment to Ohio.”
The university sought a new business model for apparel, which accounts for nearly two-thirds of its $9 million trademark and licensing annual revenue, as a way to enhance funding for scholarships, student programing and other university initiatives. This agreement will generate at least an additional $4.5 million annually in royalties to help Ohio State reinvest in the university. Implementation of the new licensing model will be phased in over the next year.
Providing support to students
In the past, revenue distributed annually from trademark and licensing has allowed Ohio State to fund nearly 5,000 need-based scholarships, provide partial funding for approximately 600 grant-in-aid scholarships each year to student-athletes, create a Student Life endowment to support 1,000 student organizations, and invest nearly $8 million in new library collections. This new agreement will stabilize that funding base.
In addition, the new revenue generated will be used to fund more student scholarships, support opportunities for student-athletes, and increase Office of Student Life staffing to meet growing demands in Student Advocacy, Buckeye Careers and Disability Support Services. Further, the new funds will support the Alumni Association’s new career management office as well as provide additional resources to enhance alumni involvement including mentoring students and young alumni.
Licensees to double business with Ohio companies
Both J. America and Fanatics have a strong presence in Ohio and have existing relationships with Ohio State. J. America, based in Webberville, Mich., is a current Ohio State apparel licensee. The company now will manage the apparel production and distribution with a guarantee to the university of $85 million over 10 years. Fanatics, based in Jacksonville, Fla., will retain the existing online store that it currently operates for the Department of Athletics official team shop and assume management for all athletics venue retail.
Apparel/Garments | On 18th Feb 2017
Over 95 per cent of the total investors in the Bangladesh apparel...
Textiles | On 18th Feb 2017
During a meeting held with stake holders of the carpet weaving...
Apparel/Garments | On 18th Feb 2017
At the recent CII Partnership Summit held in Hyderabad, memorandum of ...
Fashion industry likely to remain labour-intensive in coming years
Every fifth sale we make on Zapyle is a repeat purchase
Sunil Kumar Sharma
Loknayak JPNSSSG Ltd
'The blend of cotton–linen yarn has high demand in the domestic and...
Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...
Suominen Corporation is a manufacturer of nonwovens as roll goods for...
About one in every 20 patients picks up an infection while hospitalised....
Rupa Sood and Sharan Apparao
Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...
Bani Batra’s couture wedding collection is inspired by traditional Indian...
Somaiya Kala Vidya
Among the many honours showered on Frater, including Fulbright and Ford...