Home / Knowledge / News / Apparel/Garments / Pure London makes fresh makeover with new logo
Pure London makes fresh makeover with new logo
22
Nov '12
Pure London is now entering its 33rd season with a fresh and exciting makeover. New branding by London-based agency BuroCreative will be interpreted across all aspects of the show, highlighted by launch of the new look logo and creative which can be previewed at show website.

The graphics cut a new shape with directional photography featured in a striking visual and injected with autumnal tones for the coming season. Boasting the number of shows this successful exhibition has under its belt with the prominent ‘33’ aligned with Pure London in the branding, moving forward, the design will stay true to form with seasonal updates of photography, colourways and number of seasons.

Pure London Event Director Sarah Lawrence says: ‘Before entering into the process of rebranding, Pure London carried out in-depth research amongst its customer base. The themes of ‘edited, contemporary and international’ resonated strongly with all customers and the bold, new look highlights these key themes. Looking forward to our Pure London events in 2013, the show’s heritage is now highlighted each season with a prominent reference and font. The editing at Pure London is brought to life by the strong creative and we are looking forward to developing this further for February 2013 and beyond.’

With editing high on the agenda, Pure London in February will again offer its visitors an outstanding selection of UK and international brands offering womenswear, footwear, accessories, young fashion, lingerie and childrenswear. Pure London Season 33 welcomes a range of top designers including Tatty Devine, Fever, French Sole, Part Two, Lola Rose, Louche, Orelia, Derhy, Seasalt and Me & Thee who have signed up to present their Autumn/Winter 2013 collections.

Pure London


Must ReadView All

Pakistan govt notifies 50% duty drawback on exports

Textiles | On 21st Oct 2017

Pakistan govt notifies 50% duty drawback on exports

The Pakistan government has notified the ‘Duty Drawback of Taxes...

Ghana sets up task force to clamp down on textile piracy

Textiles | On 21st Oct 2017

Ghana sets up task force to clamp down on textile piracy

Ghana’s ministry of trade and industry has set up a taskforce to...

Courtesy: Coach

Fashion | On 21st Oct 2017

US company Coach to change name to Tapestry from Oct 31

Coach Inc., a New York-based house of modern luxury accessories and...

Interviews View All

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.1%
No
12.9%
Skip
10.0%

Total Votes: 70

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.4%
No
28.6%
Skip
10.0%

Total Votes: 70

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.7%
No
10.0%
Skip
4.3%

Total Votes: 70

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.7%
No
11.4%
Skip
12.9%

Total Votes: 70


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search