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Pure London makes fresh makeover with new logo
22
Nov '12
Pure London is now entering its 33rd season with a fresh and exciting makeover. New branding by London-based agency BuroCreative will be interpreted across all aspects of the show, highlighted by launch of the new look logo and creative which can be previewed at show website.

The graphics cut a new shape with directional photography featured in a striking visual and injected with autumnal tones for the coming season. Boasting the number of shows this successful exhibition has under its belt with the prominent ‘33’ aligned with Pure London in the branding, moving forward, the design will stay true to form with seasonal updates of photography, colourways and number of seasons.

Pure London Event Director Sarah Lawrence says: ‘Before entering into the process of rebranding, Pure London carried out in-depth research amongst its customer base. The themes of ‘edited, contemporary and international’ resonated strongly with all customers and the bold, new look highlights these key themes. Looking forward to our Pure London events in 2013, the show’s heritage is now highlighted each season with a prominent reference and font. The editing at Pure London is brought to life by the strong creative and we are looking forward to developing this further for February 2013 and beyond.’

With editing high on the agenda, Pure London in February will again offer its visitors an outstanding selection of UK and international brands offering womenswear, footwear, accessories, young fashion, lingerie and childrenswear. Pure London Season 33 welcomes a range of top designers including Tatty Devine, Fever, French Sole, Part Two, Lola Rose, Louche, Orelia, Derhy, Seasalt and Me & Thee who have signed up to present their Autumn/Winter 2013 collections.

Pure London


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