Home / Knowledge / News / Apparel/Garments / Pure London makes fresh makeover with new logo
Pure London makes fresh makeover with new logo
22
Nov '12
Pure London is now entering its 33rd season with a fresh and exciting makeover. New branding by London-based agency BuroCreative will be interpreted across all aspects of the show, highlighted by launch of the new look logo and creative which can be previewed at show website.

The graphics cut a new shape with directional photography featured in a striking visual and injected with autumnal tones for the coming season. Boasting the number of shows this successful exhibition has under its belt with the prominent ‘33’ aligned with Pure London in the branding, moving forward, the design will stay true to form with seasonal updates of photography, colourways and number of seasons.

Pure London Event Director Sarah Lawrence says: ‘Before entering into the process of rebranding, Pure London carried out in-depth research amongst its customer base. The themes of ‘edited, contemporary and international’ resonated strongly with all customers and the bold, new look highlights these key themes. Looking forward to our Pure London events in 2013, the show’s heritage is now highlighted each season with a prominent reference and font. The editing at Pure London is brought to life by the strong creative and we are looking forward to developing this further for February 2013 and beyond.’

With editing high on the agenda, Pure London in February will again offer its visitors an outstanding selection of UK and international brands offering womenswear, footwear, accessories, young fashion, lingerie and childrenswear. Pure London Season 33 welcomes a range of top designers including Tatty Devine, Fever, French Sole, Part Two, Lola Rose, Louche, Orelia, Derhy, Seasalt and Me & Thee who have signed up to present their Autumn/Winter 2013 collections.

Pure London


Must ReadView All

Global economic upswing became broader & stronger: IMF

Textiles | On 19th Apr 2018

Global economic upswing became broader & stronger: IMF

The global economic upswing that began around mid-2016 has become...

Courtesy: ITMA

Textiles | On 19th Apr 2018

ITMA 2019 expanding space due to overwhelming response

Due to overwhelming response, the exhibition space has been increased ...

BIDA’s Europe trip to showcase a different Bangladesh

Apparel/Garments | On 19th Apr 2018

BIDA’s Europe trip to showcase a different Bangladesh

The Bangladesh Investment Development Authority (BIDA) is taking a...

Interviews View All

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search