Home / Knowledge / News / Apparel/Garments / Carhartt & Chrysler team up to launch new workwear line
Carhartt & Chrysler team up to launch new workwear line
28
Nov '12
Two metro Detroit-based companies are joining forces to pay homage to the city they call home. Carhartt and the Chrysler brand have launched a new line of limited edition "Imported From Detroit" work wear that is available exclusively at Carhartt's Sullivan Center Store in Chicago. This Detroit-inspired collection, which will debut at the 2012 L.A. Auto Show, includes limited edition shirts, jackets and pants that are each individually hand-numbered from 1 to 200.

"The pairing of the Chrysler brand and Carhartt is another example of how we are continuing to champion the energy created from the 'Imported from Detroit' campaign," said Saad Chehab, President and CEO – Chrysler Brand, Chrysler Group LLC. "Carhartt shares Chrysler's respect and appreciation for hard-working Americans."

The "Imported from Detroit" by Carhartt work wear collection is 100% made-in-America and includes many iconic Carhartt styles with exclusive design detailing like blacked out hardware and leather brand labels.

The line includes:

  • Detroit Jacket
  • Chore Coat
  • Active Jacket
  • Women's Detroit Jacket
  • Long-Sleeve Signature T-Shirt
  • Mechanic Shirt
  • Women's Signature T-Shirt
  • Firm Duck Double-Front Work Dungaree
  • Knit Skull Cap

"Detroit reflects the industrious, hard-working, nose-to-the-grindstone spirit of America and Carhartt takes great pride in having called this city home for the past 123 years," said Tony Ambroza, vice president marketing, Carhartt. "We are excited to support Chrysler's 'Imported from Detroit' campaign with this line of made-in-America work wear.

Featuring several iconic Carhartt styles, this collection is for the blue collar men and women who value a hard day's work and everyone who knows what it's like to roll up their sleeves to get the job done."

Carhartt

Must ReadView All

Courtesy: American Apparel

Apparel/Garments | On 25th Feb 2017

Gildan to make some American Apparel products outside US

Gildan Activewear, which recently acquired US fashion brand American...

Courtesy: Kolon Sport

Apparel/Garments | On 25th Feb 2017

Kolon Sport to set up JV with ANTA for Chinese market

Kolon Sport, an outdoor gear and clothing brand of Korea based Kolon...

Designer Karishma Jumani with Niraj Jawanjal, founder and director of IIFW. Courtesy: IIFW

Textiles | On 25th Feb 2017

IIFW to bring together premium lingerie brands

India Intimate fashion Week (IIFW), dedicated to showcasing the...

Interviews View All

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search