Home / Knowledge / News / Apparel/Garments / Good festive sales cheer up Indian apparel retailers
Good festive sales cheer up Indian apparel retailers
30
Nov '12
Courtesy: Reuters/Danish Siddiqui
Courtesy: Reuters/Danish Siddiqui
Indian apparel retailers are wringing their hands in glee as their cash registers never stopped ringing during the peak festive season which just went by. Indian consumers had finally removed their hands, which had been dug deep in to their pockets for the most part of 2012.

Most of the retailer’s fibre2fashion spoke to mentioned of a jump in year-on-year apparel retail sales in the period between Dusherra and Diwali. Most of the garment retailers spoke of year-on year growth rates of between 10 and 20 percent, while V-Mart even claimed a 30 percent growth on its clothing sales during the festive season.

It was just five months back that, apparel retailers had started the discount season earlier than usual. Fibre2fashion had earlier reported in July that, weak sales during the summer season had forced several apparel brands and retailers to announce their end of season sale, three to four weeks in advance.

Salil Nair - COO at Shopper’s Stop sounded ecstatic when he said, “The apparel business this festive season was quite exciting. In fact, men’s and denim apparel which was a bit sluggish earlier in the year, witnessed interesting sales. The sales were as expected and hence we are happy about it”. 

The CEO of Turtle Ltd - Shitanshu Jhunjhunwalla too seemed delighted in saying, “Although the shopping window was quite small this year, the consumers thronged to the retail outlets as the festival neared. Overall it was a good season with the market sentiment becoming more positive and bringing cheer to the retailers after the dull summer”.

Harminder Sahni – CEO at Wazir Advisors – which provides management consultancy on consumer-focused sectors, too vouched for the fact that apparel retailers had a good time in the festive season, after having faced a bleak summer.

He said, “The period between last Diwali and this Diwali was bleak. Although there was a relative growth of 10 percent, this came on the back of an increase in prices. So consumers thronging to malls and stores in the just gone by festive season, was a big relief for apparel retailers”.

He added a very positive note by saying, “Most of the sales during the festive period came at full prices and not at discounted rates, which enabled the retailers to increase sales with good margins”.

Punit Agarwal, CEO at discount apparel retailer – Promart too was happy with Diwali sales. He said in no less words, “We were happy with our Diwali sales as we had 12-15 new store openings lined up in the month of October and November and this added like fuel to fire to build our awareness and drive sales in Rajasthan and MP/Chhattisgarh”.

“We were able to club our launch budgets with Diwali media spends and the novelty effect of a new store worked well in our favour. This along with our Diwali offer of a mobile phone on shopping worked well for us. The sales in the old stores and new stores are very much in line with our expectations”, he added. .

Must ReadView All

Apparel/Garments | On 18th Feb 2017

Bangladesh apparel sector has 95% local investors: BGMEA

Over 95 per cent of the total investors in the Bangladesh apparel...

Textiles | On 18th Feb 2017

Smriti Irani resolves cutting of carpets issue at ports

During a meeting held with stake holders of the carpet weaving...

Apparel/Garments | On 18th Feb 2017

Andhra Pradesh inks MoUs to set up 12 apparel units

At the recent CII Partnership Summit held in Hyderabad, memorandum of ...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search