Home / Knowledge / News / Apparel/Garments / Good festive sales cheer up Indian apparel retailers
Good festive sales cheer up Indian apparel retailers
30
Nov '12
Courtesy: Reuters/Danish Siddiqui
Courtesy: Reuters/Danish Siddiqui
Indian apparel retailers are wringing their hands in glee as their cash registers never stopped ringing during the peak festive season which just went by. Indian consumers had finally removed their hands, which had been dug deep in to their pockets for the most part of 2012.

Most of the retailer’s fibre2fashion spoke to mentioned of a jump in year-on-year apparel retail sales in the period between Dusherra and Diwali. Most of the garment retailers spoke of year-on year growth rates of between 10 and 20 percent, while V-Mart even claimed a 30 percent growth on its clothing sales during the festive season.

It was just five months back that, apparel retailers had started the discount season earlier than usual. Fibre2fashion had earlier reported in July that, weak sales during the summer season had forced several apparel brands and retailers to announce their end of season sale, three to four weeks in advance.

Salil Nair - COO at Shopper’s Stop sounded ecstatic when he said, “The apparel business this festive season was quite exciting. In fact, men’s and denim apparel which was a bit sluggish earlier in the year, witnessed interesting sales. The sales were as expected and hence we are happy about it”. 

The CEO of Turtle Ltd - Shitanshu Jhunjhunwalla too seemed delighted in saying, “Although the shopping window was quite small this year, the consumers thronged to the retail outlets as the festival neared. Overall it was a good season with the market sentiment becoming more positive and bringing cheer to the retailers after the dull summer”.

Harminder Sahni – CEO at Wazir Advisors – which provides management consultancy on consumer-focused sectors, too vouched for the fact that apparel retailers had a good time in the festive season, after having faced a bleak summer.

He said, “The period between last Diwali and this Diwali was bleak. Although there was a relative growth of 10 percent, this came on the back of an increase in prices. So consumers thronging to malls and stores in the just gone by festive season, was a big relief for apparel retailers”.

He added a very positive note by saying, “Most of the sales during the festive period came at full prices and not at discounted rates, which enabled the retailers to increase sales with good margins”.

Punit Agarwal, CEO at discount apparel retailer – Promart too was happy with Diwali sales. He said in no less words, “We were happy with our Diwali sales as we had 12-15 new store openings lined up in the month of October and November and this added like fuel to fire to build our awareness and drive sales in Rajasthan and MP/Chhattisgarh”.

“We were able to club our launch budgets with Diwali media spends and the novelty effect of a new store worked well in our favour. This along with our Diwali offer of a mobile phone on shopping worked well for us. The sales in the old stores and new stores are very much in line with our expectations”, he added. .


Must ReadView All

Textiles | On 16th Aug 2017

USITC to continue investigations on PSF imports

The US International Trade Commission (USITC) has determined that...

Textiles | On 16th Aug 2017

India’s apparel exports stumble in July 2017

Exports of readymade garments (including those made of cotton,...

Apparel/Garments | On 16th Aug 2017

EU displaces Japan as Myanmar’s largest apparel market

After the reinstatement of Generalised Scheme of Preferences (GSP)...

Interviews View All

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
66.7%
No
18.5%
Skip
14.8%

Total Votes: 27

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
37.0%
No
40.7%
Skip
22.2%

Total Votes: 27

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
81.5%
No
7.4%
Skip
11.1%

Total Votes: 27

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
55.6%
No
11.1%
Skip
33.3%

Total Votes: 27


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X