Pull&Bear will open its first store in Germany during the next 2013 Spring/Summer season. The store will be located in Tauentzienstraße, Berlin’s main commercial street. It will offer the latest collections for man and woman from Pull&Bear to its German customers. Pull&Bear is already present in Germany through its online store, launched in September 2011 with great success.
The establishment has more than 700 m² distributed in two floors, what will turn Pull&Bear on Tauentzienstraße into one of the brand’s most highlighted establishments worldwide, among other important Pull&Bear flagship stores like the ones at Gran Vía in Madrid or at Lijnbaan in Rotterdam.
The new Pull&Bear store concept, arriving in Berlin next year, is inspired by the renowned Californian town of Palm Springs: recognizable, spontaneous and joyful, halfway between a quintessential American city and a European city.
The façade, one of the most characteristic elements of the new store, rescues the traditional glass block or paved block, creating a spotlight that welcomes the customer.
Inside, it recovers DIY or building site materials such as painted concrete, OSB or pine wood, which along with restored old doors, the textured walls and other elements, create a rich atmosphere of colours, materials and textures.
The technical lighting, visible before, gives way to a multitude of different decorative lamps that create an environment with its own personality, similar to that of an interior design editorial than of a point of sale.
A concept of store that aims to go beyond the sale, and that in the age of social media, invites to become part of an experience that needs to be shared with everyone. Thus, Pull&Bear has applied new technology to the point of sale through various installations that allow for customer participation.
Launched in 1991, Pull&Bear was born with a clear international vocation and the intention to sell clothes to young people committed to their environment, who live in the community and interact together.
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