Home / Knowledge / News / Apparel/Garments / Germany to get first Pull&Bear store
Germany to get first Pull&Bear store
Dec '12
Inditex’ young fashion chain will open its first store in Berlin in 2013.

Pull&Bear will open its first store in Germany during the next 2013 Spring/Summer season. The store will be located in Tauentzienstraße, Berlin’s main commercial street. It will offer the latest collections for man and woman from Pull&Bear to its German customers. Pull&Bear is already present in Germany through its online store, launched in September 2011 with great success.

The establishment has more than 700 m² distributed in two floors, what will turn Pull&Bear on Tauentzienstraße into one of the brand’s most highlighted establishments worldwide, among other important Pull&Bear flagship stores like the ones at Gran Vía in Madrid or at  Lijnbaan in Rotterdam.

The new Pull&Bear store concept, arriving in Berlin next year, is inspired by the renowned Californian town of Palm Springs: recognizable, spontaneous and joyful, halfway between a quintessential American city and a European city.

The façade, one of the most characteristic elements of the new store, rescues the traditional glass block or paved block, creating a spotlight that welcomes the customer.

Inside, it recovers DIY or building site materials such as painted concrete, OSB or pine wood, which along with restored old doors, the textured walls and other elements, create a rich atmosphere of colours, materials and textures.

The technical lighting, visible before, gives way to a multitude of different decorative lamps that create an environment with its own personality, similar to that of an interior design editorial than of a point of sale.

A concept of store that aims to go beyond the sale, and that in the age of social media, invites to become part of an experience that needs to be shared with everyone. Thus, Pull&Bear has applied new technology to the point of sale through various installations that allow for customer participation.

Launched in 1991, Pull&Bear was born with a clear international vocation and the intention to sell clothes to young people committed to their environment, who live in the community and interact together.


Must ReadView All

President Donald Trump; Courtesy: White House

Textiles | On 23rd Jan 2017

US textile industry eager to work with President Trump

The US textile industry is eager to work with President Donald Trump...

Textiles | On 23rd Jan 2017

LyondellBasel expands Texas plant ethylene capacity

US based producer of petrochemicals and speciality chemicals...

Textiles | On 23rd Jan 2017

China’s cotton imports down 39% in 2016

China’s total cotton imports declined by 39.1 per cent to ...tons in...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search