Home / Knowledge / News / Apparel/Garments / PacSun honours companies & leaders at Common Threads
PacSun honours companies & leaders at Common Threads
03
Dec '12
Pacific Sunwear of California, Inc. hosted the inaugural 'Common Threads' event, an industry celebration honoring companies and people who have been influential and inspirational this past year, on Saturday, December 1 at Lot 613 in downtown Los Angeles.  Headlined by California-native Snoop Dogg, the 'Common Threads' event was attended by more than 700 leaders, insiders and influencers in the fashion, music, art and action sports industries.

A night dedicated to celebrating California culture, PacSun featured four prominent Los Angeles based artists -- Gareth Stehr, Cody Comrie, Justin Fry and Lia Halloran – whose varied styles exemplified the diversity and creativity of California.  In addition to the art display, guests enjoyed music by DJ Them Jeans and Roam, as well as a special musical performance by rapper Snoop Dogg, who performed hits such as "What's My Name" and "Gin & Juice." 

"Given PacSun's 30-year history of championing California lifestyle and action sports, the 'Common Threads' event was an opportunity for us to recognize and celebrate with our industry partners and peers," said Gary Schoenfeld, CEO of PacSun. "PacSun's brand essence and merchandise has been and will continue to be heavily influenced by everything that makes up California -- from music festivals and underground concerts to vintage fashion prints and emerging designers to action sports and inspiring athletes."

During the evening PacSun bestowed six Common Threads Awards to a select group of individuals and corporations that demonstrated leadership and ingenuity in the categories of social responsibility, innovation, action sports, music, style and art. The Common Threads Awards were presented to the following individuals and entities, along with a $5,000 donation to a designated charity in each recipient's name: 

Social Responsibility: HURLEY H2O PROGRAM

The H2O Program is both innovative and authentic to the brand's water-based roots. In 2008, the Hurley H2O program started with a clear mission: get clear water to every single person who needs it.  Through partnerships and a continued effort to make sure water is always top of mind, clear water has been brought to people in places such as Haiti, Brazil, India and the U.S., most recently to the victims of Superstorm Sandy. In recognition, PacSun made a donation to Hurley H2O Program

Innovation: GOLDENVOICE

By delivering the most talent in the most unexpected venues, Goldenvoice uses their unparalleled innovation to push the musical performance experience. Constantly creating new ways to experience 'the music festival,' Coachella forever changed concerts this year by resurrecting one of the most legendary artists of all time, Tupac Shakur. In recognition, PacSun made a donation to Global Inheritance

Must ReadView All

Apparel/Garments | On 1st Jul 2016

British retail wants govt to move quickly post Brexit

The British Retail Consortium (BRC) has said that following the...

Textiles | On 1st Jul 2016

India ranked 35th in World Bank’s logistics index

India has moved up from 54th place in 2014 to 35th in 2016 in the...

Apparel/Garments | On 1st Jul 2016

FY16 net income soars 15% at Nike

For fiscal ended May 31, 2016, net income at US based sports goods...

Interviews View All

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search