Home / Knowledge / News / Apparel/Garments / Clothing line with a cause - LiveItEveryday debuts website
Clothing line with a cause - LiveItEveryday debuts website
04
Dec '12
LiveItEveryday, the identity-centric clothing line developed for people who align themselves with the company’s belief, “Give as we go to make a contribution beyond ourselves”, launched this week just in time for the holidays.
 
The LiveItEveryday brand developed organically from the idea that clothing can be a powerful tool in raising both contributions and awareness for deserving causes – apparel with a purpose.
For every sale from the Live it Everyday clothing line, the company donates 11 percent of the proceeds to a charity that connects in some way to the design’s message.
 
At Live It Everyday, apparel with a purpose comes to life in the high quality fabrics and designs used for its unique lines of patriotic apparel including its men’s patriotic shirts, world peace shirts and peace apparel, and marathon t-shirts and sports apparel. Inspirational apparel artistically crafted messages are used to support charitable causes in four categories: The Athletes, The Faithful, The Patriots, and The Peacemakers.
 
From the Athletes line, “The Runner” celebrates the meteoric rise of women runners over the past 40 years. Women’s soccer and volleyball designs are coming soon. All Athletes line purchases initiate a donation to the “Shoes That Fit” charity which provides new shoes for children in need so that they can attend school in comfort and with dignity.
 
From The Faithful line, the “Shield of Faith,” and the “Jesus Cross” shirt designs celebrate the power of Christian faith and contribute to “Show Hope,” a ministry that enables individuals and communities to address the needs of the world’s orphans for food, shelter, care, spiritual nourishment and family.
 
From the Patriots line, the “George Washington’s Sword” design offers a proud testament to American patriotism, with sales benefiting “Homes For Our Troops”, an organization committed to building specially adapted homes for service members who have been severely injured in combat.
 
The Live It Everyday line is growing and evolving, and is committed to creating sensational apparel for passionate people to not only identify themselves by, but also make a contribution beyond themselves by helping others – apparel with a purpose.
 
“Live It Everyday is a belief,” says founder Mike Russell. “It’s a belief we live our passions every day, we live life every day. “Live it Everyday is an ideal that is reflected in our tagline, ‘your life, your passion’.”
 

LiveItEveryday


Must ReadView All

Textiles | On 19th Sep 2017

Karl Mayer expands service operations in Asia

Karl Mayer, a world leader in the production of warp knitting and...

Textiles | On 19th Sep 2017

Welspun bags Made in Green label by Oeko-Tex

Welspun, a leading home textiles manufacturer, has been awarded Made...

Courtesy: SGS

Textiles | On 19th Sep 2017

SGS expands testing facilities in Naucalpan, Mexico

SGS has expanded testing facilities in Naucalpan, Mexico, creating a...

Interviews View All

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search