Home / Knowledge / News / Apparel/Garments / Women to now get online experience of JoFit garments
Women to now get online experience of JoFit garments
06
Dec '12
Female athletes rejoice! JoFit, women’s athletic wear designed by women for women, is becoming even more accessible with the launch of their brand new website. From video testimonials about “atheleisure” fit to color coordinating collections, women will now be able to get the JoFit experience online.

The JoFit experience is all about the early-rising, sun-saluting, car-pooling, running, playing, beat-the-boys woman in all of us. It is about how women wake up early everyday and do not stop. JoFit knows these women because they are those women.

People who don’t have time to go shopping around for their perfect tennis racerbacks, golf mocks, or thumbs-up jackets but need them for their big match on Saturday. Understanding that gap and great connection to their consumers has led to the launch of the brand new website.

It will truly tell the story of how and why JoFit designs their apparel, and how versatile the line is. On the new site, customers can shop by item or collection or browse the CEO’s top picks. What is most important and unique about the new site are the videos created to showcase the clothing in action.

Designed by female athletes, JoFit knows a thing or two about where to cover it up, when to show it off, and how to make fabulous look effortless. The clothing is everything that a busy and active woman could ask for.

Wide contoured waist bands flatten the stomach and sides, lengthened tops with rear darts instantly slim any body-type, and 4-way stretch fabric manages moisture in all temperatures. What is best about this line though, is their functionality and diversity.

An outfit put on in the morning to run to the grocery store easily transitions from the course to cocktails. It is truly clothing made for the modern woman.

With the launch of their new website, JoFit will be digitally reborn. JoFit is eager to reach their fellow females in a brand new way and is excited to see their line grow.

JoFit


Must ReadView All

Textiles | On 29th Jun 2017

Nan Ya files trade petition in US against Korea & Taiwan

Nan Ya Plastics Corporation, America, a US synthetic fibre producer,...

Textiles | On 29th Jun 2017

Indian textile industry will reach new milestone by 2020

By 2020, textile technologies will be highly advanced not only with...

Apparel/Garments | On 29th Jun 2017

Amazon intends to keep investing and growing in India

American online retail giant Amazon intends to keep investing and...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X