Home / Knowledge / News / Apparel/Garments / Women to now get online experience of JoFit garments
Women to now get online experience of JoFit garments
06
Dec '12
Female athletes rejoice! JoFit, women’s athletic wear designed by women for women, is becoming even more accessible with the launch of their brand new website. From video testimonials about “atheleisure” fit to color coordinating collections, women will now be able to get the JoFit experience online.

The JoFit experience is all about the early-rising, sun-saluting, car-pooling, running, playing, beat-the-boys woman in all of us. It is about how women wake up early everyday and do not stop. JoFit knows these women because they are those women.

People who don’t have time to go shopping around for their perfect tennis racerbacks, golf mocks, or thumbs-up jackets but need them for their big match on Saturday. Understanding that gap and great connection to their consumers has led to the launch of the brand new website.

It will truly tell the story of how and why JoFit designs their apparel, and how versatile the line is. On the new site, customers can shop by item or collection or browse the CEO’s top picks. What is most important and unique about the new site are the videos created to showcase the clothing in action.

Designed by female athletes, JoFit knows a thing or two about where to cover it up, when to show it off, and how to make fabulous look effortless. The clothing is everything that a busy and active woman could ask for.

Wide contoured waist bands flatten the stomach and sides, lengthened tops with rear darts instantly slim any body-type, and 4-way stretch fabric manages moisture in all temperatures. What is best about this line though, is their functionality and diversity.

An outfit put on in the morning to run to the grocery store easily transitions from the course to cocktails. It is truly clothing made for the modern woman.

With the launch of their new website, JoFit will be digitally reborn. JoFit is eager to reach their fellow females in a brand new way and is excited to see their line grow.

JoFit


Must ReadView All

Apparel/Garments | On 29th Apr 2016

India’s apparel sector has huge job creation potential

Export-oriented apparel production in India and other South Asian...

Apparel/Garments | On 29th Apr 2016

Raymond’s net sales up 5% in FY16 to Rs 5,595 cr

Renowned Indian textile, apparel and fashion brand, Raymond reported...

Apparel/Garments | On 29th Apr 2016

eBay and Innotrac merge to become Radial

eBay Enterprise and Innotrac have joined forces to become Radial, the ...

Interviews View All

Geetanjali Kapoor
GMS Exports

How do you see the market for readymade garments in India? What will be...

James A. Hayward
Applied DNA Sciences

How crucial is the need to authenticate the quality of textiles used in...

Jurgen Gauger
Spreadshirt

How is the market for personalised prints on garment shaping up? What are...

Marten Alkhagen
Swerea IVF AB

<b><i>Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles...

Mr. Keith Hayward
Monadnock Nonwovens LLC

Born in England, an honors graduate in Chemistry at the University of York ...

Daniel Dayan
Fiberweb Plc.

<i><b>Daniel Dayan</b>, CEO of Fiberweb talks about the developments in...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


feedback
We would love to hear from you about your experience using the new interface. A quick review of yours would help us give you a better experience.
Advanced Search