With 225 years of knitting experience, John Smedley is planning to expand its international market to countries like Russia, Italy, Japan and China.
Mr. Ian Maclean, managing director of John Smedley, told fibre2fashion, “The apparel brand benefits from having business spread across many countries worldwide and it is one of the things which have helped us in many difficult times.”
“The company is now looking to push its own name and make resurgence in the US where we have weakened quite a lot over the past 30 years. We used to do a lot in the country under other brand names. We lost that business to the Far East, which was able to offer lower prices, over the years,” he adds.
Mr. Maclean informs, “We are now looking towards Russia for market expansion. We are also planning to invest in countries such as Italy, Japan and China in the future.”
According to Mr. Maclean, the company has returned to profit following a pre-tax loss of £1.9 million in 2010. “At the moment we cannot see the markets weakening to a great degree in the near future so I think we will maintain a steady course over the next year,” he says.
John Smedley is a luxury knitwear brand based in the Derbyshire countryside of England. It has knitted collections of the leading fashion designers Vivienne Westwood and Paul Smith.