Home / Knowledge / News / Apparel/Garments / Columbia Sportswear to sponsor three freestyle ski teams
Columbia Sportswear to sponsor three freestyle ski teams
11
Dec '12
Columbia Sportswear Company a global leader in active outdoor apparel, footwear, accessories and equipment, announced today that it will sponsor three of the world’s most successful freestyle ski teams during the 2012-13 World Cup season and the highly anticipated 2014 Olympics in Sochi.

Russia is the latest national team to sign on with Columbia, following Canada’s sponsorship in 2008 and the U.S. which signed on last year. Russia will be an important partner for Columbia as they compete on their home mountain in Sochi as the hosts of the 2014 Winter Olympics.

“We are honored to welcome the Russian freestyle ski team to the Columbia family,” says Columbia’s President and Chief Executive Officer, Tim Boyle. “Being represented by three teams of this caliber on world-class stages like the World Cup circuit and the 2014 Olympics not only makes us extremely proud – it also underscores how world-class athletes are embracing Columbia as a provider of authentic performance products that keep them warm, dry and protected during the extremes of competition.”

Columbia’s ski technology is uniquely suited to the demands of these specialized athletes: mobility, breathability and comfort are key in disciplines like moguls and aerials which involve extended periods of waiting in cold conditions followed by short bursts of intense effort. Additionally, athletes travel all over the world for competition and temperatures from venue to venue can vary drastically.

Omni-Heat Reflective’s silver dot technology delivers warmth without adding bulk and adapts quickly, flushing excess body heat as necessary so skiers stay comfortable in all kinds of conditions. Key styles also make use of Columbia’s Cyberstretch Fabric, which moves effortlessly with the body, providing top-notch mobility.

The U.S. moguls team will make use of one of these Cyberstretch styles – the Wildcard IV Softshell – as their go-to competition jacket. Other pieces in the U.S. lineup include the Key Three Softshell, the Bugaboo Pant and Ridge 2 Run II Pant. The team has returned to a classically patriotic look-and-feel for the upcoming season with bold red, white and blue color-blocking and un-patched versions of all of these styles will be made available to consumers for purchase online at Columbia.com.

“We’re ready to jump into the World Cup competition and hone in our skills with the Olympics on the horizon,” said U.S. Freestyle Program Director, Todd Schirman. “Columbia’s been extremely receptive to our feedback from last season and they have produced incredible uniforms that will help us get on the podium this season.”

Columbia, the flagship brand of Portland, Oregon-based Columbia Sportswear Company, has been creating innovative apparel, footwear, accessories and equipment for outdoor enthusiasts since 1938.

Columbia Sportswear

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search