Home / Knowledge / News / Apparel/Garments / Icebreaker launches apparel fit & grading system
Icebreaker launches apparel fit & grading system
11
Dec '12
Merino pioneer Icebreaker is appealing to a new generation of customers by launching a new fit and grading system for all its garments. Populations’ body sizes have changed over time, so the New Zealand-based company hired global fit experts Alvanon to provide it with the latest global fit data to update the fit of its performance and lifestyle clothing.  

Icebreaker’s fit project aimed at creating garments that gave maximum ease of movement, are the ideal length, and had no bunching under the arms. The fit also had to be consistent in body length and width, so customers would take the same size in every style from season to season.

Rob Achten, Icebreaker Creative Director and Vice President of Product, says the three new fits – slim, regular and relaxed, depending on the style and intended use – are designed for comfortable, low-bulk layering. “Our base layers, first layers, mid layers and outer layers are designed to layer together like a single garment – without any seam chafing or zip stacking,” he says.

“We’re confident this will introduce an even wider range of people to the world’s best merino clothing.”After creating new size charts and fit blocks, Icebreaker tested its new fit system by recruiting a group of women who all considered themselves a size medium but were actually of different shapes, proportions and body types. The test confirmed that the new garment proportions suited a wider variety of women. 

The grading – the variation of fit between sizes – was also increased to capture more customers in the full spectrum of sizes. 

Icebreaker validated its grading system by having its garments tried on by a group of men and women ranging in size from extra small to XX large. Their feedback confirmed the fit was much improved, and that a wider range of people looked and felt great in Icebreaker clothing. The new fit will be introduced for all garments in Icebreaker’s Fall/Winter 2013 collection.

Icebreaker merino clothing for the outdoors, technical sports and lifestyle includes underwear, mid-layer garments, outerwear, socks and accessories for men, women and children. Icebreaker is based in Wellington, New Zealand, and is sold in more than 3000 stores in 44 countries. See icebreaker for more information about Icebreaker, and jeremymoon

Founded in 2001, the Alvanon Group of companies is the global leader in providing full service, integrated fit solutions for the apparel industry. From its head office in New York, operations center in Hong Kong and operating offices in the UK and Germany, Alvanon provides customised fit strategies and product development tools to the world’s leading fashion brands, retailers, lingerie, swimwear, sportswear, mail order and corporate clothing suppliers.

Alvanon’s fit offer combines the world’s largest database of 300,000 body scans with the unparalleled expertise, products and services provided by a team of over 70 dedicated sizing and body shape professionals.

Icebreaker


Must ReadView All

ITC, ICS tie up to help Moroccan textile value chain

Textiles | On 21st Apr 2018

ITC, ICS tie up to help Moroccan textile value chain

The International Trade Centre (ITC) has partnered with ICS, which...

Bangladesh garment manufacturers call for fair pricing

Apparel/Garments | On 21st Apr 2018

Bangladesh garment manufacturers call for fair pricing

Bangladesh garment manufacturers want a ‘commensurate adjustment’ by...

Pak ministry proposes extension to PM package for 2018-19

Textiles | On 21st Apr 2018

Pak ministry proposes extension to PM package for 2018-19

Pakistani textile ministry has reportedly proposed extending the...

Interviews View All

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search