Home / Knowledge / News / Apparel/Garments / Icebreaker unveils first retail outlet in Australia
Icebreaker unveils first retail outlet in Australia
Dec '12
Icebreaker, the New Zealand Company that pioneered the merino wool adventure apparel category, opened its first retail store in Melbourne, Australia on December 7, 2012, just in time for the holidays. The new 160-square-metre store is located in Chadstone Shopping Centre.

“Australia has been waiting a long time for its first retail store and we’ve finally jumped the ditch. Chadstone is a premier shopping destination in Melbourne and we’re excited to introduce Icebreaker to the multitude of visitors who come to shop its premium stores,” says Jeremy Moon, founder and CEO of Icebreaker.

“Melbourne is a perfect fit for us with its active residents who value high performance apparel. Icebreaker has something for everyone - from runners, cyclists and other fitness enthusiasts looking for a natural alternative to synthetics, to Chadstone shoppers with an eye for new and beautiful apparel.”

The Melbourne TouchLab store will feature Icebreaker's complete line of pure merino wool apparel, which includes outdoors, technical sports and lifestyle garments, all made from handpicked merino wool born in the Southern Alps of New Zealand.

Natural, sustainably produced Icebreaker merino is light, odour-resistant, temperature-regulating and highly breathable, which makes it perfect for both Melbourne’s cold winters and its hot summers.

Icebreaker now has nine North American and six Australasian TouchLabs: Portland, Oregon; New York City (Soho and Meatpacking District); California (San Francisco and San Jose); Seattle, Washington; Montreal and Vancouver, British Columbia (Kitsilano and North Shore); Auckland (Newmarket, Queens St and Auckland Airport), Queenstown and Wellington, New Zealand; Melbourne is its first in Australia.

A 16th store, located in Vail, Colorado, will open its doors in December, while a 17th store in Washington, DC, is scheduled for March 2013. 


Must ReadView All

Textiles | On 29th Apr 2017

Slight drop in Unifi 2017 Q3 sales

The net sales of Unifi Inc., one of the world's leading innovators in ...

Apparel/Garments | On 29th Apr 2017

US retail operating growth to be 1.5-2.5% in 2017: Moody's

The forecast for operating income growth in the US over the next 12...

Textiles | On 28th Apr 2017

India lifts CVD imposed on Nepali Jute goods

The countervailing duty (CVD) that was imposed on Nepali jute...

Interviews View All

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Smita Murarka

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search