Home / Knowledge / News / Apparel/Garments / Icebreaker unveils first retail outlet in Australia
Icebreaker unveils first retail outlet in Australia
12
Dec '12
Icebreaker, the New Zealand Company that pioneered the merino wool adventure apparel category, opened its first retail store in Melbourne, Australia on December 7, 2012, just in time for the holidays. The new 160-square-metre store is located in Chadstone Shopping Centre.

“Australia has been waiting a long time for its first retail store and we’ve finally jumped the ditch. Chadstone is a premier shopping destination in Melbourne and we’re excited to introduce Icebreaker to the multitude of visitors who come to shop its premium stores,” says Jeremy Moon, founder and CEO of Icebreaker.

“Melbourne is a perfect fit for us with its active residents who value high performance apparel. Icebreaker has something for everyone - from runners, cyclists and other fitness enthusiasts looking for a natural alternative to synthetics, to Chadstone shoppers with an eye for new and beautiful apparel.”

The Melbourne TouchLab store will feature Icebreaker's complete line of pure merino wool apparel, which includes outdoors, technical sports and lifestyle garments, all made from handpicked merino wool born in the Southern Alps of New Zealand.

Natural, sustainably produced Icebreaker merino is light, odour-resistant, temperature-regulating and highly breathable, which makes it perfect for both Melbourne’s cold winters and its hot summers.

Icebreaker now has nine North American and six Australasian TouchLabs: Portland, Oregon; New York City (Soho and Meatpacking District); California (San Francisco and San Jose); Seattle, Washington; Montreal and Vancouver, British Columbia (Kitsilano and North Shore); Auckland (Newmarket, Queens St and Auckland Airport), Queenstown and Wellington, New Zealand; Melbourne is its first in Australia.

A 16th store, located in Vail, Colorado, will open its doors in December, while a 17th store in Washington, DC, is scheduled for March 2013. 

Icebreaker


Must ReadView All

Textiles | On 27th Jun 2017

Govt defers tax deduction at source provision under GST

E-commerce players in India will not be required to deduct tax on...

Apparel/Garments | On 27th Jun 2017

Future Group aims Rs 12,000 crore in fashion business

Future Group, which runs retail stores across India under various...

Textiles | On 27th Jun 2017

AEPC & NSDL to help exporters with GST compliances

Apparel Export Promotion Council (AEPC) and National Securities...

Interviews View All

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search