Bali Intimate offers 'Comfort Revolution' Bra line

This new style is designed for women who prefer a lightly lined foam cup, but want the unparalleled comfort and simplified sizing offered by the collection’s use of seamless shape-to-fit technology.

“Our latest Comfort Revolution bra style is a perfect solution to her innerwear needs,” said Vicki Seawright, director of marketing, Bali. “Comfort Revolution Smart Sizes has quickly become one of our best-selling product lines. Women across the United States tell us it’s the most comfortable bra they’ve ever worn and the simple sizing makes for easier shopping and less drama when looking for the right bra.”

Ideal for everyday wear, the four-way stretch fabric provides a flexible fit and knit-in zones ensure women won’t have to sacrifice comfort for targeted support. The new style features lightly lined foam cups for added shaping and support and includes the renowned Comfort-U design for stay-in-place straps and back.

The Smart Sizes feature takes the guess work out of finding the right size through its innovative shape-to-fit technology, which whittles 16 cup-and-band bra sizes, ranging from 36C to 42DD, into four easy-to-find sizes: small, medium, large and extra-large.

Bali is the No. 1 national intimate apparel brand in department and mid-tier storesi. The Bali brand is part of HanesBrands Inc.

Bali Intimate Apparel