Interviews
Birmingham men have UK's widest waistlines - Fits.me
13 Dec '12
3 min read
Fits.me uses a sophisticated robotic mannequin that can mimic the shape and size of any body type. For any given brand or retailer, FitBots are photographed at high speed in thousands of permutations of body shape, while dressed in that brand/retailer’s key garments, in each available size. Then, on the brand/retailer’s site, Fits.me is able to display for online shoppers the key garment pictures that correspond to their exact body size and shape after asking for just a few basic measurements.
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