Home / Knowledge / News / Apparel/Garments / Apparel retailer Marimekko lowers profit earning estimates
Apparel retailer Marimekko lowers profit earning estimates
Dec '12
In its interim report for the January-September period, published on 30 October 2012, Marimekko Corporation estimated that the Group’s net sales for the whole year would grow by over 10% and operating profit would at least double compared to 2011. The company is revising its earlier estimate of operating profit for 2012.

Christmas sales in Marimekko’s own retail stores in Finland and the company’s other main markets have taken off noticeably more slowly than anticipated. Partly for the same reason, orders by retailers in Finland have also been clearly lower than expected. In addition, the trend in some of the company-owned stores opened outside Finland in recent months has been below expectations.

As announced earlier, an increased share of the Group’s net sales comes from the sales of company-owned stores, which adds to the seasonality of the business and substantially shifts the main thrust of the accrual of net sales and operating profit to the final quarter.

This, together with increased fixed costs resulting from internationalization during the past few years and the expansion of the company’s own retail store network, markedly increases operating result fluctuations in both directions - negative in this case.

According to the new estimate, the Group’s operating profit for the whole year 2012 is forecast to be approximately at the same level as in 2011. The actual operating profit will depend critically on the trend in sales during the rest of the Christmas season.

The net sales estimate given in the interim report of 30 October 2012 remains unchanged. The updated forecast for 2012 in its entirety is as follows: the Marimekko Group’s net sales are estimated to grow by over 10% and operating profit is forecast to be approximately at the same level as in 2011.


Must ReadView All

Textiles | On 27th Oct 2016

Teijin Frontier develops Solotex RC lightweight fibre

Teijin Frontier Co. Ltd, fibre products converting company and part...

Tosha Hays addressing the conference. Courtesy: College of Family and Consumer Sciences, UGA

Textiles | On 27th Oct 2016

Industry experts discuss future of fabrics at UGA

Industry experts, researchers and military officials discussed the...

Textiles | On 27th Oct 2016

Fischer Konzept installs sixth Zünd digital cutter

Fischer Konzept, German developers of individual packaging solutions...

Interviews View All

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search