Since its conception in 2007, Hydro Graphic Apparel has been providing unique, sustainable printing for several different bands and companies, as well as their own original designs. HGA uses environmentally responsible, water-based inks, alongside biodegradable solvents and emulsions.
Now, HGA is sponsoring Rock Wreckognition, a publicity and promotional company that focuses on the East Coast music scene. HGA will be providing all of the bands under the RW label with their clothing. These bands include Sons of Jove, Monkeys in the Dark and The Hopeless Carrion.
"The relationship between HGA and RW is beneficial to our environment as a whole, promoting music, art and sustainability through live performances," Joey Heisler, HGA owner-operator, said.
On top of the sponsorship deal, they've created "Restore, Rebuild, Revive." "RRR" is dedicated to helping those on the Jersey Shore who have been affected by Hurricane Sandy. Aside from holding a benefit show in November, the website "RestoreRebuildRevive.com" was set up.
Through this website, one can make a donation or purchase apparel that was specifically designed for this campaign. All of the proceeds made through RRR go directly to Sandy relief efforts.