Home / Knowledge / News / Apparel/Garments / Adidas SLVR S/S 2013 line incorporates age-old principle
Adidas SLVR S/S 2013 line incorporates age-old principle
18
Dec '12
Bodies in motion tend to stay in motion. It’s an age-old principle that is at the heart of the adidas SLVR Spring/Summer 2013 collection inspired by martial arts, Fight Club, and the human physique. Consequently the new campaign presents the collection against a raw, make-shift backdrop.

Photographed by Willy Vanderperre, the campaign depicts group compositions shot against a set in constant flux, continuing an architectural yet loose look. The imagery communicates Dirk Schönberger's high-fashion perspective, combining precision tailoring with a sport attitude.

The campaign extends this idea by presenting a fusion of seemingly opposing references like Hawaiian prints with boxing silhouettes. This clash illustrates the amalgamation of tailoring and sportswear as the core of the SLVR collection.

The Spring/Summer 2013 video translates the concept into motion. Climaxing to silence, the edit uses acceleration of pace and raw distortion effects to merge the various looks into one contrasting edit.

adidas

Must ReadView All

Courtesy: American Apparel

Apparel/Garments | On 25th Feb 2017

Gildan to make some American Apparel products outside US

Gildan Activewear, which recently acquired US fashion brand American...

Courtesy: Kolon Sport

Apparel/Garments | On 25th Feb 2017

Kolon Sport to set up JV with ANTA for Chinese market

Kolon Sport, an outdoor gear and clothing brand of Korea based Kolon...

Designer Karishma Jumani with Niraj Jawanjal, founder and director of IIFW. Courtesy: IIFW

Textiles | On 25th Feb 2017

IIFW to bring together premium lingerie brands

India Intimate fashion Week (IIFW), dedicated to showcasing the...

Interviews View All

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search