Home / Knowledge / News / Apparel/Garments / Fansourcing from Needle draws apparel online retailers
Fansourcing from Needle draws apparel online retailers
19
Dec '12
Needle announced that it has signed 10 major brands and ecommerce companies to close out the last quarter of 2012. The new Needle partners represent brands across multiple industries, including handbags, travel, apparel, electronics, and sporting goods, as well as multi-channel retailers.

“We have spent the last year educating the market about ‘fansourcing’ and have been showing brands how we can utilize their advocates to support their online shoppers. Companies are seeing why the old models are tired and stagnant”

Many of the companies signed this quarter will be announced individually in the New Year, some of which are based internationally. The new partners join companies like Skullcandy, Under Armour, Urban Outfitters and others as Needle clients.

“We have spent the last year educating the market about ‘fansourcing’ and have been showing brands how we can utilize their advocates to support their online shoppers. Companies are seeing why the old models are tired and stagnant,” said Needle CEO Morgan Lynch.

“The results are starting to pay off as companies realize the possibilities and benefits of using Needle to staff their online sales support. It’s an exciting time for us and we’re looking forward to riding the wave of momentum into 2013.”

Needle provides ecommerce companies the ability to link certified product experts and fans of the brand with online customers to provide guided shopping assistance via chat. “Needlers,” as they are called, are experts and product owners that provide an in-store shopping experience through the company’s proprietary Guided Shopping Platform.

Needle’s existing clients see dramatic improvements in client satisfaction and lifetime customer value. Needle’s clients also see substantial ROI as measured through their increasing conversion rates and average order values.

Because of the growth, Needle has doubled the size of its corporate headquarters in Salt Lake City. The office expansion began in October and is expected to be complete in time for the first day of work in January. Needle is also looking to fill numerous open positions, especially in its community support and software engineering departments.

Needle created a new model of social commerce that provides ecommerce websites with real-time expert shopping assistance. Needle’s innovative chat platform enables experts and product owners to engage online shoppers, significantly raising conversion and Net Promoter Scores. Needle has experts and fans ready to help in most categories ranging from electronics to cosmetics, and is pioneering a new work model called “fansourcing.” 

Needle


Must ReadView All

Textiles | On 23rd Jun 2017

Ralph Lauren ex-president Tiger of Sweden's new CEO

Hans-Christian Meyer, former president of Ralph Lauren Corporation,...

Apparel/Garments | On 23rd Jun 2017

Uware Brands into licensing agreement with Polaroid

Uware Brands has entered into a licensing agreement with Polaroid for ...

Textiles | On 23rd Jun 2017

Casper raises total funding of $240 million

Casper, the global sleep company launched three years ago has...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search