Arrest skin ageing with Yamamay AntiAge clothing

21 Dec '12

2 min read

After a few months after the extraordinary success of the YamamaySlim collection, Yamamay launches a new line characterized by AntiAge effects: starting today Yamamay AntiAge and its mould-breaking technology can work as a complement to traditional treatments.

The new range includes items of clothing containing microencapsulated Aloe Vera and Vitamin E. These breathable T-shirts are made of super-soft nylon microfibre for an extreme comfort.

The single fibres, of which the fabric is made up, contain active ingredients with antioxidant and moisturizing properties that are released and encapsulated in thousands of patented microspheres. The result is a body-hugging fabric, as soft as a cream.

The AntiAge line includes 3 timeless items: the long-sleeve roll-neck T-shirt, the long-sleeve roll-neck body and the 3/4 sleeve bateau-neck T-shirt . Perfect to be weared during the day, in the office or during the free time.

Since antiquity Aloe Vera is considered a youth and beauty elixir that has remarkable moisturizing properties. It helps to protect the skin from water loss and to promote the absorption of important nutrients such as vitamins and mineral salts. Its components help to fight skin degeneration by stimulating the collagen and elastin synthesis.

Vitamin E is an antioxidant of natural origin that fights free radicals, main responsible for skin ageing. It protects the skin and helps to leave it soft, smooth and supple.

Ageing is a physiological process influenced by several genetic and environmental factors. The skin, much more than other organs in the body, has to race against time: exposure to the sun, pollution, sudden changes in temperature and stress levels – all of this has an impact on the skin.

Over time the cell renewal slows down, elastin and collagen production decreases. Furthermore the hydrolipidic film, which is the skin’s natural protective barrier, gets thinner and leads to dryness and dehydration.

The key role in these processes is played by free radicals, unstable molecules tending to bind with other atoms, starting a dangerous chain reaction. It’s impossible to stop the biological clock but you can look younger… longer with targeted treatments and specific creams, which help fight the damage caused by free radicals and therefore loss of skin’s firmness, smoothness and elasticity.

Yamamay

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