Home / Knowledge / News / Apparel/Garments / Flatulence odour soaking innerwear is latest fad in Japan
Flatulence odour soaking innerwear is latest fad in Japan
Dec '12
A revolutionary under clothing, designed specifically for older men who suffer from irritable bowel problems, has become the latest fad amongst men of all age groups in Japan, according to ABC News.
Developed by Japan’s Seiren Co. Ltd., the wonder innerwear has been infused with flatulence absorbing capabilities.
The company initially sold the wonder pant only in nursing homes and hospitals, but then it was sought by everyone, Nobuyuki Imai, a Director of the 120-year-old company, told ABC News.
Made from hundred percent cotton, the brief’s deodorising technology contains smell absorbing ceramic particles and odour decomposing metal ions.
Seeing the huge demand for deodorising briefs, the company is currently developing odour-absorbing socks.
Founded in 1889, Seiren Co. Ltd. specializes in planning, manufacturing, dyeing and finishing of various textile products.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 27th Jun 2017

Govt defers tax deduction at source provision under GST

E-commerce players in India will not be required to deduct tax on...

Apparel/Garments | On 27th Jun 2017

Future Group aims Rs 12,000 crore in fashion business

Future Group, which runs retail stores across India under various...

Textiles | On 27th Jun 2017

AEPC & NSDL to help exporters with GST compliances

Apparel Export Promotion Council (AEPC) and National Securities...

Interviews View All

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search