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Freecultr launches first digital Pop-Out Delhi store
26
Dec '12
FREECULTR POPS OUT! Bringing the online shopping experience direct to consumers, offline, FREECULTR’s very first digital POP-OUT Concept Store launches this week at DLF Promenade, Vasant Kunj, and New Delhi.

While other stores may “pop-up” for a few days, FREECULTR has POPPED-OUT! The FREECULTR digital POP-OUT store is a pioneering concept which will showcase the best of its lifestyle essentials for men & women for almost 2 months, from December to early February 2013.

The digital POP-OUT concept store is the first of its kind and created to be interactive and provide consumers with a visceral connect to FREECULTR, its products and brand culture. Consumers can touch and FEEL the quality and incredible product fabrics and washes, TRY on products from various categories to learn their best fit with FREECULTR, and use the

“Order Bar” to BUY their favorite products which will be delivered anywhere in Delhi within 24 hours. The “digital” offline concept store is a visual and interactive experience that integrates LED screens, videos, tablets, and computers to deliver new campaigns, behind the-scenes videos, product shoots, and looks and allows consumers to replicate the power of online purchasing experience in a physical store environment.

Sujal Shah, CEO and Co-founder of FREECULTR says, “The digital POP-OUT concept store is another fun and exciting way that we get a chance to engage directly and face-to-face with our customers".

The concept store design is unique, interactive and allows consumers an experience like none other in a physical store space. The freedom of a POP-OUT store helps consumers experience the quality of our meticulously designed fabrics, the vibrant color stories that define our brand, and the product fits that best suit each individual. Whilefreecultroffers all of this online 24 x 7 with its ease of shopping and free returns, the digital POP-OUT are a special retail experience that is not to be missed.”

FREECULTR is an attitude. It’s a philosophy and a way of life. The brand is a partner to its consumers’ varied lifestyles and offers choice, colors, fits, fabrics, and lifestyle essentials at tremendously affordable prices via its portal at freecultr in true FREECULTR style, the innovative design and digital POP-OUT store experience is a celebration of Freedom of choice, Freedom of expression – needless to say you are invited to experience FREECULTR!

Join the FREECULTR movement, and come experience it offline, at the digital POP-OUT concept store from December 2012 through early February 2013, exclusively at the Central Atrium, Ground Floor, DLF Promenade Mall, Vasant Kunj, and Delhi.

FREECULTR is a movement and a philosophy – a way of life. FREECULTR stands for freedom of choice, freedom of expression. It stands for a commitment to fabric quality, product hand feel, product innovations, color options, and most importantly, the little details. FREECULTR offers a seamless online shopping experience with a full range of lifestyle apparel, accessories, and footwear for both Men & Women – delivered direct to your doorstep.

Featuring casual tees, polo’s, tunics, sweaters, shorts, denims, leggings, pants, footwear and accessories, FREECULTR carries the best of lifestyle essentials and the latest in international sensibilities at extremely affordable prices. The most vibrant color stories, constant innovation and cultures from around the world are part of the DNA of this brand –so express your own true style, only at freecultr

Freecultr


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