US-based clothing label 3.1 Phillip Lim, owned by American fashion designer of Chinese origin Phillip Lim, has opened a pop-up store in Hong Kong’s busiest and trendiest retail destination Wing Fung Street.
The 800-square-foot modern outlet, designed by New York-based production and set designer Jonathan Beck, is spread over two floors with a dynamic art gallery like feel to it.
In a bid to offer new merchandises every season, the outlet will keep updating its inventory during the entire period of its pre-decided lifespan of ten months.
Currently featuring the holiday and pre-spring 2013 women’s ready-to-wear collections, the store will start stocking spring 2013 menswear ranges from February onwards followed by both women’s and men’s lines in June 2013.
Founded in 2005, 3.1 Phillip Lim clothing specializes in romantic youthful, chic and elegant designs with an opulence of white and navy blue floral prints.