Iconic new design set to break records for speed by harnessing the latest in aerodynamic technology
Following months of close work between Adidas and British Cycling, the new look team kit is the most innovative ever launched, with the new design combining the aerodynamics of time trial skin suits with the comfort of elite stage race jerseys.
The key innovation feature within the new Adistar British Cycling range is the bolero – a one piece aerodynamic leading edge – just like the front of an Aeroplane’s wing, designed to deliver maximum efficiency and speed for the rider.
With certain items being vigorously tested over the past two years on the UCI Pro Tour peloton, the new range combines the best of Adidas innovation with elements of classic Italian manufacturing and reflective designs to enhance visibility. The range will comprise elite level versions with a replica line up, allowing for fans of the team to experience the same technologies and design features during their ride.
The latest formation patterns and ClimaCool technologies are incorporated to ensure optimal movement and comfort for the wearer. Every detail is taken care of and elastic grippers feature across the range to ensure that the apparel doesn’t slip out of place.
The new kit marks a new chapter in a longstanding partnership spanning seven years, during which Adidas have provided British Cycling with performance kit that has helped contribute to an unprecedented period of success for the team, with 26 Olympic medals, 42 Paralympics medals and 52 World Champions.
About Adidas cycling
Adidas has deployed its expertise in high-performance cycling apparel to develop its first ever in-line range. The new range combines the best of Adidas innovation with elements of classic Italian manufacturing and reflective designs to enhance visibility.
Cyclists of all levels and tastes are catered for, with the range breaking down into four separate lines aimed at competitive riders (Adistar), sportive cyclists (supernova) and everyday commuters (response & tour).
About the Adidas and British Cycling partnership
Adidas, the world's leading sports brand, is the official clothing partner to British Cycling, supplying the most technically advanced apparel and accessories to the Great Britain Cycling Team, the Great Britain Para-cycling Team and British Cycling's Talent Development programmed. Adidas has formed a strong and successful association with British Cycling over a number of years and continues to grow as our official partner