Home / Knowledge / News / Apparel/Garments / Lingerie maker Freya unveils '365 Days of Deco' campaign
Lingerie maker Freya unveils '365 Days of Deco' campaign
09
Jan '13
UK-based lingerie specialist Freya has unveiled its new international campaign titled ‘365 Days of Deco’ to promote and celebrate the versatility of its best-selling bra label Deco. 
 
Scheduled to run till December 2013, the year-long campaign will highlight the seam free comfort and faultless silhouette, which the signature bra provides to the wearers.
 
The innerwear company has also launched a mini website named freyadeco365.com, showcasing the brand’s complete range, to support the campaign.
 
Available in four languages, the mobile-friendly site additionally features a ‘Deco Style Wall’, where the fans can upload photos of themselves wearing Deco under their attires. 
 
Launched in 2009, Deco bras are available in several varieties, including strapless, plunge, soft cup as well as half cup.
 
Founded in 1998, Freya specializes in a range of swimwear, innerwear activewear and loungewear collections. 
 

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 23rd Feb 2017

NAFTA renegotiation puts Mexico-US jeans trade at risk

The almost imminent renegotiation of the North America Free Trade...

Rick Helfenbein (left), president and CEO of AAFA, with Juan Estrada, chief of party, Hub; Courtesy: Hub

Apparel/Garments | On 23rd Feb 2017

AAFA inks agreement for best manufacturing in East Africa

The American Apparel & Footwear Association (AAFA) has entered into a ...

Mango vice-chairman and member of the board of directors Daniel Lopez (L) with Ananth Narayanan, CEO, Myntra & Jabong. Courtesy: Myntra

Apparel/Garments | On 23rd Feb 2017

Mango awards distribution & management rights to Myntra

Mango, the Spanish fast fashion brand, has awarded its master...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search