UK-based lingerie specialist Freya has unveiled its new international campaign titled ‘365 Days of Deco’ to promote and celebrate the versatility of its best-selling bra label Deco.
Scheduled to run till December 2013, the year-long campaign will highlight the seam free comfort and faultless silhouette, which the signature bra provides to the wearers.
The innerwear company has also launched a mini website named freyadeco365.com, showcasing the brand’s complete range, to support the campaign.
Available in four languages, the mobile-friendly site additionally features a ‘Deco Style Wall’, where the fans can upload photos of themselves wearing Deco under their attires.
Launched in 2009, Deco bras are available in several varieties, including strapless, plunge, soft cup as well as half cup.
Founded in 1998, Freya specializes in a range of swimwear, innerwear activewear and loungewear collections.