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PVH gives Arrow brand marketing rights to Oracon in Brazil
10
Jan '13
PVH Corp.’s Cluett, Peabody & Co., Inc. subsidiary and Oracon Com. De Conf. LTDA have entered into a license agreement under which Oracon will market and distribute in Brazil, men’s clothing under the ARROW brand.

Under the license, Oracon will produce ARROW dress shirts, suits, ties, sportswear, underwear, jackets, knits and jeans to be sold at multi-brand and specialty stores in Brazil. Oracon also has the rights to open ARROW stores and launch an e-commerce site exclusively featuring such products.

“We continue to grow our international ARROW business, and are excited by our partnership with Oracon, as well as entering into the Brazilian marketplace,” said Ken Wyse, President of Licensing for PVH Corp. “Oracon has extensive knowledge and experience in these product categories in Brazil and we look forward to having them on the ARROW licensee team to further expand the ARROW brand’s global reach.”

“Oracon is one of the leading apparel companies in Brazil,” said Jose Szachnowicz, President of Oracon. “We are very pleased with our new licensing agreement with Cluett/PVH for ARROW, a truly iconic American brand. We believe our expertise in the men’s apparel industry in Brazil, the increase in opportunities for international brands in our marketplace and ARROW’s rich heritage as a symbol of authentic American fashion provides a strong foundation for successfully launching and growing ARROW in Brazil.”

About PVH Corp.

PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.

About Oracon Com. De Conf. LTDA

Oracon, a leading apparel company in Brazil, markets men’s casual, dress and sportswear under its own brands, Yachtmaster, Hemingway Clothing & Co., California Surf, and its licensed brands, Camaro and Corvette. Oracon markets womenswear under its Sweet Vanilla and Menina Flor brands.

PVH Corp

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