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H&M to open first store in Serbia
10
Jan '13
The first store in Serbia, in the capital Belgrade, is planned to open during autumn 2013. Other new markets for H&M during 2013 are Chile, Estonia, Lithuania and via franchise in Indonesia.

“We look very much forward to opening the first H&M store in Belgrade. We are excited to be able to offer fashion and quality at the best price to our customers in Serbia from autumn 2013”, says Karl-Johan Persson, CEO at H&M.

About H&M

H&M has expanded substantially in recent years. Today almost 2,700 stores are spread across 48 markets. The H&M Group includes H&M and H&M Home as well as COS, Monki, Weekday and Cheap Monday – independent brands that express their own sense of fashion.

H&M


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