The first store in Serbia, in the capital Belgrade, is planned to open during autumn 2013. Other new markets for H&M during 2013 are Chile, Estonia, Lithuania and via franchise in Indonesia.
“We look very much forward to opening the first H&M store in Belgrade. We are excited to be able to offer fashion and quality at the best price to our customers in Serbia from autumn 2013”, says Karl-Johan Persson, CEO at H&M.
H&M has expanded substantially in recent years. Today almost 2,700 stores are spread across 48 markets. The H&M Group includes H&M and H&M Home as well as COS, Monki, Weekday and Cheap Monday – independent brands that express their own sense of fashion.