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UK's T M Lewin unveils plan to foray in Indian market
11
Jan '13
Announcing its foray in Indian market, UK-based shirt-maker T.M.Lewin has unveiled its plans to launch 50 outlets across India within next five years.
 
The firm has inked an exclusive franchise deal with Brand Marketing India (BMI) to engage latter as a promoter and distributor of its branded products across India.
 
BMI looks forward to launch more than 50 T.M.Lewin outlets across India within next five years, to help the company best exploit the considerable growth potential of Indian market, a company statement said.
 
Expressing excitement about the new development, T.M.Lewin Chief Executive Officer Geoff Quinn said he looks upon this as a great opportunity to tap Indian market and attain substantial growth.
 
He said they expect BMI to introduce their business wear collection to Indian customers both through retail and online mediums.
 
Incorporated in 1898 in London, T.M.Lewin engages in designing and production of men’s as well as women’s business wear. The brand, which now operates less than 100 stores in the UK, intends to soon launch new outlets across the globe, including in Australia, Singapore and Europe.
 
BMI already has experience of launching and marketing brands like Calvin Klein innerwear, French Connection and Calvin Klein Jeans in Indian market.
 

Fibre2fashion News Desk - India


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