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Peak signs Basketball All-star Tony Parker as brand envoy
12
Jan '13
Peak Sport Products Co., Limited has signed an endorsement agreement with Tony Parker, a four-time NBA All-Star and Point Guard for the San Antonio Spurs. As Peak's first contracted NBA player in 2013, the addition of Mr. Parker increases the total number of NBA spokespeople to the Peak brand portfolio to 17.

Mr. Parker has played for the San Antonio Spurs since 2001 and is an integral part of the team. Helping lead the Spurs to three NBA championships, Mr. Parker has been selected to four NBA All-Star teams and was named Most Valuable Player in the 2007 NBA finals.

Under the terms of the agreement, Mr. Parker made his Peak debut when the Spurs faced off against the Los Angeles Lakers. As Peak's lead NBA endorser, Mr. Parker will be featured in a national television advertising campaign, which will begin airing in China in May 2013. Additionally, he will help develop a signature line of shoes and apparel, which will bear his autograph, and be available for purchase through authorized retail stores.

Mr. Xu Zhihua, the Chief Executive Officer of Peak, said, “Tony Parker is one of the best international basketball players. On the court, he has displayed self-confidence and represented the warrior's spirit, which are consistent with Peak's 'I Can Play' brand image. I believe Peak and Tony Parker will fight side by side in the future, continually driving Peak forward on its path towards internationalization."

The deal with Peak was brokered by CAA Sports, a division of Creative Artists Agency (CAA), the world's leading entertainment and sports agency, on behalf of its client Parker.

About Peak Sport Products Co., Limited

Peak Sport Products Co., Limited is a leading branded sportswear company in China and obtained its listing on the Main Board of the Hong Kong Stock Exchange in 2009. The Group is primarily engaged in designing, developing, manufacturing, distributing and marketing sports products under the "PEAK" brand.

The Group's products are exported to over 70 countries. Peak executes a focused international branding strategy. The Group has been maintaining long-term cooperative relationships with various renowned tournament organizers such as NBA, FIBA and WTA.

Peak Sport Products Co Limited

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Courtesy: India ITME

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