Home / Knowledge / News / Apparel/Garments / SUGOI sponsors apparel for Cannondale Pro Cycling Team
SUGOI sponsors apparel for Cannondale Pro Cycling Team
17
Jan '13
SUGOI Performance Apparel, a brand of Dorel Industries announced that it will join the Cannondale Pro Cycling Team as the Official Technical Apparel Sponsor for the 2013 season. The brand will design the official team kits, including a pro jersey and high performance cycling bib short, with the brand's award-winning RS chamois.

"SUGOI is synonymous with superior cycling apparel so it is a natural fit for us to work with professional athletes and move into the pro tour arena," says Kyle Weiner, SUGOI President. "What is particularly exciting for us, and consumers, is that the pro kits will be available for anyone to purchase through our retail partners."

Available in stores worldwide this spring, the Pro Team line offers a design and fabric concept that enables avid cyclists to experience the same elite product worn by the world's top riders. To ensure apparel of the highest standard, SUGOI worked closely with the Cannondale Pro Cycling team to test and develop the full kit for consumers.

"This didn't happen overnight," says Weiner. "We worked for months with the team and with Cannondale to design a kit reflective of the quality, comfort and style that world champion cyclists rely on and are proud to wear. The result is stellar, and we can't wait for feedback on the user experience."

A highlight of the kit is the Pro Jersey which introduces the Gobi3 fabric to the SUGOI line. An evolution from the previous Gobi fabrics SUGOI has offered, Gobi3 is the most elite summer performance fabric on the market. The fabric is lightweight and its stretch contours to the body for natural unrestricted movement, while offering the most extreme moisture management available.

The Pro Jersey will be complemented by a full kit including a bib short, in SUGOI's top selling RS design; a Pro Vest; arm warmers; cycling gloves; socks; and race caps.

This announcement comes on the heels of the official Cannondale Pro Cycling Team launch in Los Angeles where team captains, Ivan Basso, Peter Sagan, Elia Viviani and Moreno Moser were introduced.

The Cannondale Pro Cycling season kicks off on January 20, 2013 at the Santos Tour Down Under.

Sugoi

Must ReadView All

Textiles | On 23rd Mar 2017

South Korean Samil Spinning acquires Buhler Quality Yarns

South Korean yarn producer Samil Spinning has acquired US based...

Apparel/Garments | On 23rd Mar 2017

E-retailers to pay up to 1% TCS under GST

E-retail marketplaces will need to deduct up to 1 per cent tax...

Textiles | On 23rd Mar 2017

Lanxess to expand chemical intermediates capacity

The Advanced Industrial Intermediates business unit of German...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search