Home / Knowledge / News / Apparel/Garments / SUGOI sponsors apparel for Cannondale Pro Cycling Team
SUGOI sponsors apparel for Cannondale Pro Cycling Team
Jan '13
SUGOI Performance Apparel, a brand of Dorel Industries announced that it will join the Cannondale Pro Cycling Team as the Official Technical Apparel Sponsor for the 2013 season. The brand will design the official team kits, including a pro jersey and high performance cycling bib short, with the brand's award-winning RS chamois.

"SUGOI is synonymous with superior cycling apparel so it is a natural fit for us to work with professional athletes and move into the pro tour arena," says Kyle Weiner, SUGOI President. "What is particularly exciting for us, and consumers, is that the pro kits will be available for anyone to purchase through our retail partners."

Available in stores worldwide this spring, the Pro Team line offers a design and fabric concept that enables avid cyclists to experience the same elite product worn by the world's top riders. To ensure apparel of the highest standard, SUGOI worked closely with the Cannondale Pro Cycling team to test and develop the full kit for consumers.

"This didn't happen overnight," says Weiner. "We worked for months with the team and with Cannondale to design a kit reflective of the quality, comfort and style that world champion cyclists rely on and are proud to wear. The result is stellar, and we can't wait for feedback on the user experience."

A highlight of the kit is the Pro Jersey which introduces the Gobi3 fabric to the SUGOI line. An evolution from the previous Gobi fabrics SUGOI has offered, Gobi3 is the most elite summer performance fabric on the market. The fabric is lightweight and its stretch contours to the body for natural unrestricted movement, while offering the most extreme moisture management available.

The Pro Jersey will be complemented by a full kit including a bib short, in SUGOI's top selling RS design; a Pro Vest; arm warmers; cycling gloves; socks; and race caps.

This announcement comes on the heels of the official Cannondale Pro Cycling Team launch in Los Angeles where team captains, Ivan Basso, Peter Sagan, Elia Viviani and Moreno Moser were introduced.

The Cannondale Pro Cycling season kicks off on January 20, 2013 at the Santos Tour Down Under.


Must ReadView All

Apparel/Garments | On 26th Oct 2016

SGS develops 4C chemical management model for apparel

SGS, a leading inspection, auditing, certification, testing, and...

Textiles | On 26th Oct 2016

Platinum Equity acquires International Textile Group

International Textile Group (ITG) has been acquired by Platinum...

Textiles | On 26th Oct 2016

Whitehouse & URI Business Centre start RI textile network

Senator Sheldon Whitehouse and the University of Rhode Island...

Interviews View All

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search