“Bill Levkoff is one of our favorite bridal dress designers, so it should stand to reason why we’ve put so much effort into offering these new ties to our customers,” says Hendrik Pohl founder of Bows'NTies. “Levkoff’s designs are becoming more and more popular each day, and are being embraced by a new generation of bridesmaids.
Since we typically try to stay ahead of the curve when it comes to fashion in the wedding industry, the decision to work with his designs and his extraordinary color palette came rather easily.”
The staff at Bows-n-Ties.com has sorted through their collection of more than 3,000 ties to create pairings for 40 different bridal colors from Bill Levkoff. In addition, the Bows'NTies's wedding team collaborated with their tie designers to create specific collections designed to complement some very hard to match wedding hues out of Levkoff's collection.
The goal in mind is for each bridal color to correspond to over a dozen potential pairings for both neckties and bow ties. Customers can use Bows-n-Ties.com’s easy to follow system in order to choose the pairings that are most suitable for them.
“Creating these pairings was certainly one of the more difficult things we’ve ever set out to do,” says Pohl. “The process was extremely tedious, but more than worthwhile. Some colors were far more difficult to create pairings with than others; Levkoff’s “Celadon” green, for example. Over time, we aim to increase the number of pairings for each color, with hopes of having a dozen or more perfectly-matched color combinations for each of Levkoff’s colors.”
This isn’t the first time this retailer has created specific groomsmen collections designed to compliment popular bridal gown colors and designs. The company has already paired their ties to over 300 popular wedding colors of of the collections of J.Crew, Alfred Angelo, Davids Bridal, and now also Bill Levkoff.
In addition, the company has also paired with a variety of popular bridal blogs over the past year to help create promotions that appeal to customers who might be planning weddings. Since then, Bows-n-Ties.com has become one of the foremost resources on the Internet for wedding-related men’s attire.
“The wedding industry is a big part of our business model, and many customers come to us specifically because we offer excellent pairing options with popular bridal gown colors,” says Pohl. “Planning a wedding isn’t easy, and anything we can do to make the process less stressful for customers is worth working towards.”
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