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PUMA signs long-term deal with Johnny Damon
01
Feb '06
PUMA North America informed that Johnny Damon, the new centerfielder for the New York Yankees, has signed with the global athletic brand for another four years.

As part of PUMA's relationship with Johnny Damon, the All-Star athlete will continue to represent the brand on the field wearing PUMA DFR cleats. He will also participate in various marketing projects and appearances on behalf of the brand.

To celebrate the partnership, Johnny will be presented with a Ferrari as a gift from PUMA in the Ferrari Corporate Showroom in New York City.

Jay Piccola, President and General Manager for PUMA North America said, "Johnny has always been a perfect representation of the PUMA brand. His performance at the plate and in centerfield has always impressed us. Match his baseball skills with his style and personality, and you have the right mix of sports and lifestyle that is PUMA."

"We are thrilled to continue supporting Johnny as he takes on a new challenge with a new team," he added.

To show their commitment to one of the industry's most popular and talented players, PUMA cooperated with Ferrari to present Johnny with one of the most desirable vehicles in the world, the Ferrari F430 Spider.

Since 2005, PUMA has been the official licensee of Ferrari replica and fan apparel and accessories. It is also the official supplier of the Scuderia Ferrari Marlboro F1 team's teamwear, fireproof racewear, team footwear and accessories. Thisspring, PUMA will launch a collection of activewear that reinforces its sponsorship of the Ferrari Formula 1 race team.

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