Home / Knowledge / News / Apparel/Garments / Chinese apparel firms spend more on marketing & branding
Chinese apparel firms spend more on marketing & branding
19
Jan '13
Apparel companies in China are now spending more resources on marketing and branding of their products in order to enhance competitiveness and to win consumers, states a latest report.
 
According to “China’s apparel market, 2012”, a report released by Li & Fung Research Centre, event sponsorship was a popular marketing strategy adopted by apparel companies last year to get increased media coverage.
 
Sportswear manufacturer Anta designed the “Champion Dragon Outfit” for the Chinese Sports Delegation of the London Olympics 2012, while 361 Degrees became the sponsor for Haiyang 2012 Asian Beach Games. 
 
Chinese clothing firms also used micro-film marketing to promote their products last year, according to the report. For example, Semir produced a micro file “Your Moment My Moment” starring Korean Artist Li Min Ho to attract young consumers and establish its brand image. 
 
Participating in charitable activities to help the needy in society is another method being adopted by the Chinese garment companies to enhance their brand image. In January 2012, Aokang made a donation of 10 million yuan to Wenzhou Charity Federation to provide financial aids for impoverished students all over China. In fact, the company has been helping impoverished students in China under a program known as “Lover Relay Plan” since 2007. 
 
Chinese apparel enterprises are also launching flagship stores to enhance their brand image, Li & Fung report states. Hangzhou MWML Fashion opened a flagship store in Zhengzhou in January 2012 to promote its overall image and brand effect in the Henan market. Similarly, La Nouvelle Famille, a leading brand in the home wear industry, also set up its lifestyle flagship store in Hangzhou Tower Shopping City during the year.
 

Fibre2fashion News Desk - China


Must ReadView All

Apparel/Garments | On 30th Apr 2016

Britain keen on new ventures in textiles and garment

British High Commissioner to India Sir Dominic Asquith, has said that ...

Apparel/Garments | On 30th Apr 2016

‘India’s apparel sector needs to revisit policies’

Apparel Export Promotion Council (AEPC)’s Additional Secretary...

Textiles | On 30th Apr 2016

Bangladesh spinners wary of another gas price hike

Bangladeshi cotton spinners have expressed concern that they may lose ...

Interviews View All

Paolo Briatore
INVISTA India Sales & Services Ltd.

How do you find the market for intimate wear in India as compared to the...

Mohammed Monabber Ahmed
Anowara Group

How do you look at the current market scenario of T-shirts worldwide and...

Sivakumar Narayanan
Uster Technologies Ltd.

How do customers react normally in cases of contaminated cotton yarn in...

Ashok Desai
Bombay Textile Research Association

<b><i>Bombay Textile Research Association (BTRA) is a leading name in...

Marten Alkhagen
Swerea IVF AB

<b><i>Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles...

Steve Cole
Xerium Technologies

<b><i>Steve Cole of Xerium Technologies discusses the industry. Xerium is...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


<%@ language="VBScript" %>
feedback
We would love to hear from you about your experience using the new interface. A quick review of yours would help us give you a better experience.
Advanced Search