Home / Knowledge / News / Apparel/Garments / Chinese apparel firms spend more on marketing & branding
Chinese apparel firms spend more on marketing & branding
19
Jan '13
Apparel companies in China are now spending more resources on marketing and branding of their products in order to enhance competitiveness and to win consumers, states a latest report.
 
According to “China’s apparel market, 2012”, a report released by Li & Fung Research Centre, event sponsorship was a popular marketing strategy adopted by apparel companies last year to get increased media coverage.
 
Sportswear manufacturer Anta designed the “Champion Dragon Outfit” for the Chinese Sports Delegation of the London Olympics 2012, while 361 Degrees became the sponsor for Haiyang 2012 Asian Beach Games. 
 
Chinese clothing firms also used micro-film marketing to promote their products last year, according to the report. For example, Semir produced a micro file “Your Moment My Moment” starring Korean Artist Li Min Ho to attract young consumers and establish its brand image. 
 
Participating in charitable activities to help the needy in society is another method being adopted by the Chinese garment companies to enhance their brand image. In January 2012, Aokang made a donation of 10 million yuan to Wenzhou Charity Federation to provide financial aids for impoverished students all over China. In fact, the company has been helping impoverished students in China under a program known as “Lover Relay Plan” since 2007. 
 
Chinese apparel enterprises are also launching flagship stores to enhance their brand image, Li & Fung report states. Hangzhou MWML Fashion opened a flagship store in Zhengzhou in January 2012 to promote its overall image and brand effect in the Henan market. Similarly, La Nouvelle Famille, a leading brand in the home wear industry, also set up its lifestyle flagship store in Hangzhou Tower Shopping City during the year.
 

Fibre2fashion News Desk - China

Must ReadView All

Textiles | On 24th Sep 2016

GST Council sets exemption limit at Rs 20 lakh

The GST Council has decided to exempt businesses from the Goods and...

Apparel/Garments | On 24th Sep 2016

DGFT adds new service providers in EPCG scheme

Providing great relief to the job working units in garment clusters...

Apparel/Garments | On 24th Sep 2016

Niti Aayog kicks off Indian ecommerce policy review

A Niti Aayog committee set up for the purpose, held deliberations...

Interviews View All

Priyanka
Studio Priyanka Rajiv

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
September 2016

September 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search