Home / Knowledge / News / Apparel/Garments / JustFab.com acquires children's fashion brand FabKids
JustFab.com acquires children's fashion brand FabKids
19
Jan '13
JustFab, the innovative fashion-subscription service and lifestyle fashion brand, today announced the acquisition of the children's fashion brand and personalized e-commerce service, FabKids, which was launched by ShopStyle founder and serial entrepreneur, Andy Moss, and mom and actress Christina Applegate, in August 2012. The acquisition follows JustFab's successful category expansion and will give FabKids access to the matured manufacturing, operations and marketing infrastructure of JustFab. 

JustFab gives FabKids access to its over 10 million members and the ability to scale faster and expand its categories, product offerings and global reach with its operations in Germany, UK and Canada.  In addition, with JustFab's infrastructure, FabKids can leverage the fully integrated supply chain from source manufacturing to the fulfillment center in Louisville, KY, which currently ships out over 250,000 packages a month.

The strategic synergies have already commenced with FabKids now scheduled to launch its boys clothing line in Q3 of 2013 and JustFab offering the highly requested children's category to its members.

"What we loved most about FabKids is that it has been very successful in a category that we were interested in and their business has many of the same great attributes as JustFab," said Adam Goldenberg , co-CEO of JustFab. "FabKids has a high repeat purchasing pattern, a low attrition rate and a passionate and engaged membership base. The businesses were primed to come together and expand the fashion-subscription marketplace."

"We are thrilled to join JustFab and have great respect for the leadership position they have established in fashion-subscription commerce," said FabKids Founder & CEO, Andy Moss. "We are very excited to bring FabKids to JustFab's 10 million plus members - and to take the FabKids brand to new heights, especially with the launch of Boys and International in the next year."

"Children's apparel is a natural progression of our fashion brand, which has expanded from shoes and bags into denim and jewelry most recently. The opportunities for cross promotion among the brands are vast," said co-CEO of JustFab, Don Ressler . "Many JustFab members have daughters who are mini-fashionistas and the mothers of the FabKids girls love to spoil themselves with a little glamour."

The FabKids team will remain based in San Francisco and will continue to be led by CEO and Founder, Andy Moss, together with Creative Partner, mom and actress Christina Applegate .  JustFab will migrate FabKids.com onto JustFab's existing platform and its product and technology team will join JustFab's team. With both businesses rooted in the fashion subscription space, the platforms and teams are perfectly aligned.

JustFab

Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search