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JustFab.com acquires children's fashion brand FabKids
19
Jan '13
JustFab, the innovative fashion-subscription service and lifestyle fashion brand, today announced the acquisition of the children's fashion brand and personalized e-commerce service, FabKids, which was launched by ShopStyle founder and serial entrepreneur, Andy Moss, and mom and actress Christina Applegate, in August 2012. The acquisition follows JustFab's successful category expansion and will give FabKids access to the matured manufacturing, operations and marketing infrastructure of JustFab. 

JustFab gives FabKids access to its over 10 million members and the ability to scale faster and expand its categories, product offerings and global reach with its operations in Germany, UK and Canada.  In addition, with JustFab's infrastructure, FabKids can leverage the fully integrated supply chain from source manufacturing to the fulfillment center in Louisville, KY, which currently ships out over 250,000 packages a month.

The strategic synergies have already commenced with FabKids now scheduled to launch its boys clothing line in Q3 of 2013 and JustFab offering the highly requested children's category to its members.

"What we loved most about FabKids is that it has been very successful in a category that we were interested in and their business has many of the same great attributes as JustFab," said Adam Goldenberg , co-CEO of JustFab. "FabKids has a high repeat purchasing pattern, a low attrition rate and a passionate and engaged membership base. The businesses were primed to come together and expand the fashion-subscription marketplace."

"We are thrilled to join JustFab and have great respect for the leadership position they have established in fashion-subscription commerce," said FabKids Founder & CEO, Andy Moss. "We are very excited to bring FabKids to JustFab's 10 million plus members - and to take the FabKids brand to new heights, especially with the launch of Boys and International in the next year."

"Children's apparel is a natural progression of our fashion brand, which has expanded from shoes and bags into denim and jewelry most recently. The opportunities for cross promotion among the brands are vast," said co-CEO of JustFab, Don Ressler . "Many JustFab members have daughters who are mini-fashionistas and the mothers of the FabKids girls love to spoil themselves with a little glamour."

The FabKids team will remain based in San Francisco and will continue to be led by CEO and Founder, Andy Moss, together with Creative Partner, mom and actress Christina Applegate .  JustFab will migrate FabKids.com onto JustFab's existing platform and its product and technology team will join JustFab's team. With both businesses rooted in the fashion subscription space, the platforms and teams are perfectly aligned.

JustFab

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Courtesy: AWI

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