Home / Knowledge / News / Apparel/Garments / Panache to host 'Fit School' sessions at Pure London
Panache to host 'Fit School' sessions at Pure London
23
Jan '13
Lingerie brand, Panache, will host daily ‘Fit School’ sessions during Pure London this February, offering buyers and retailers an insight and understanding into fitting a bra correctly. 

Together with Karen Forbes from the Little Big Bra Shop, Panache aim to share their expertise to give a basic knowledge and a step-by-step guide to fitting a Panache bra, whilst introducing fitting room etiquette for retailers to implement in their stores.

The first ‘Learn the Fit’ session took place in November at the Panache Head Office, Sheffield, guiding existing customers through the world of fitting right from the heart of the business with Karen and Fay Tranter, International Marketing Co-Ordinator at Panache.

Fay said, “It is a pleasure to work with Karen and we welcome her independent viewpoint as a retailer, her industry awareness and personality is invaluable to us as a brand. The aim of ‘Learn the Fit’ is to support and educate our customers in the Panache brand and fit. We hope that the training will benefit independent retailers as an additional service from the company.”

These guidelines will educate retailers to be confident when offering lingerie styles that flatter and enhance the consumer body shape, whatever their size. With Karen’s key understanding as an independent retailer herself, she commented, “I was privileged that Panache as a successful D+ specialist approached me to help with the development and implementation of their ‘Learn The Fit’ school.  My career in lingerie has given me the platform to branch out as an independent and with my depth of knowledge and passion for lingerie, I am so happy to be on board with this project and hope it’s a great success.” 

The ‘Fit School’ will be available to all visitors to Pure London, with literature including a certificate and promotional materials being distributed to all attendees for their stores.

Pure London will be running the ‘Learn The Fit’ school throughout the show. Buyers and retailers will have the opportunity to apply for a space on the sessions which will run at 11am and 3.30pm on Sunday 10th February, 11am and 2.45pm on Monday 11th February and 11.45am on Tuesday 12th February. There are 24 spaces per session and these will be available on a first come, first served basis.

Pure London is the UK's leading trade fashion buying event, representing womenswear, footwear, accessories, young fashion, childrenswear and lingerie, swimwear and shapewear. Organised by i2i Events Group, it takes place every February and August.

The show offers buyers from UK and international independents, multiples, department stores, retailers and mail order, the opportunity to discover collections launching for the season ahead from over 1,000 brands, attend catwalk shows and hear from their peers and other industry experts in unmissable seminars and workshops.

Pure London


Must ReadView All

Courtesy: American Silk Mills

Textiles | On 18th Oct 2017

Sutlej Textiles adds American Silk Mills to its portfolio

Sutlej Textiles and Industries Ltd (STIL) has announced the...

Arvind Limited executive directors Punit Lalbhai (left) and Kulin Lalbhai explaining the project to Gujarat chief minister Vijay Rupani. Courtesy: Arvind Ltd

Apparel/Garments | On 18th Oct 2017

Arvind to set up mega apparel facility in Gujarat

Arvind Limited, one of India’s largest textile to retail...

Cotton stocks accumulating everywhere outside of China

Textiles | On 18th Oct 2017

Cotton stocks accumulating everywhere outside of China

Global cotton stocks outside of China are expected to rise by nearly...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.3%
No
13.6%
Skip
9.1%

Total Votes: 66

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
60.6%
No
28.8%
Skip
10.6%

Total Votes: 66

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.8%
No
10.6%
Skip
4.5%

Total Votes: 66

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.2%
No
12.1%
Skip
13.6%

Total Votes: 66


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search