Lingerie brand, Panache, will host daily ‘Fit School’ sessions during Pure London this February, offering buyers and retailers an insight and understanding into fitting a bra correctly.
Together with Karen Forbes from the Little Big Bra Shop, Panache aim to share their expertise to give a basic knowledge and a step-by-step guide to fitting a Panache bra, whilst introducing fitting room etiquette for retailers to implement in their stores.
The first ‘Learn the Fit’ session took place in November at the Panache Head Office, Sheffield, guiding existing customers through the world of fitting right from the heart of the business with Karen and Fay Tranter, International Marketing Co-Ordinator at Panache.
Fay said, “It is a pleasure to work with Karen and we welcome her independent viewpoint as a retailer, her industry awareness and personality is invaluable to us as a brand. The aim of ‘Learn the Fit’ is to support and educate our customers in the Panache brand and fit. We hope that the training will benefit independent retailers as an additional service from the company.”
These guidelines will educate retailers to be confident when offering lingerie styles that flatter and enhance the consumer body shape, whatever their size. With Karen’s key understanding as an independent retailer herself, she commented, “I was privileged that Panache as a successful D+ specialist approached me to help with the development and implementation of their ‘Learn The Fit’ school. My career in lingerie has given me the platform to branch out as an independent and with my depth of knowledge and passion for lingerie, I am so happy to be on board with this project and hope it’s a great success.”
The ‘Fit School’ will be available to all visitors to Pure London, with literature including a certificate and promotional materials being distributed to all attendees for their stores.
Pure London will be running the ‘Learn The Fit’ school throughout the show. Buyers and retailers will have the opportunity to apply for a space on the sessions which will run at 11am and 3.30pm on Sunday 10th February, 11am and 2.45pm on Monday 11th February and 11.45am on Tuesday 12th February. There are 24 spaces per session and these will be available on a first come, first served basis.
Pure London is the UK's leading trade fashion buying event, representing womenswear, footwear, accessories, young fashion, childrenswear and lingerie, swimwear and shapewear. Organised by i2i Events Group, it takes place every February and August.
The show offers buyers from UK and international independents, multiples, department stores, retailers and mail order, the opportunity to discover collections launching for the season ahead from over 1,000 brands, attend catwalk shows and hear from their peers and other industry experts in unmissable seminars and workshops.