Home / Knowledge / News / Apparel/Garments / Smack debuts bikini line on ABC's hit reality show
Smack debuts bikini line on ABC's hit reality show
23
Jan '13
Smack Sportswear, the leading brand of custom team and beach active apparel, was viewed by over 30 million people on ABC’s hit primetime reality series, The Bachelor.

Smack Sportswear debuted its 2013 line of bikinis, boardshorts and casual wear, on The Bachelor, Monday, January 21st. The episode featured a group date where twelve bachelorettes battled it out in a game of beach volleyball to win a date with The Bachelor, Sean Lowe. While most of the country was buried under snow, ice, and freezing weather, the bachelorettes sported their new Smack bikinis, heating up the volleyball court on Zuma Beach in Malibu, CA. The match was a nail biter, with the blue team prevailing, 21-19, and winning a date at Sean’s beach house.

“Our new 2013 bikinis were a huge hit with all the girls, as was the boardshort with Sean,” said Smack Sportswear CEO, Bill Sigler, who also was the referee for the match. “They loved the bright colors, athletic fit, functional fabrics, and sexy look.”

Judging by the traffic to Smack’s website Monday night, “The Bachelor” fans also loved the clothes. Visitors to www.SmackSportswear.com had a chance to view “behind the scenes” photos from the filming, as well as purchase products worn on the show. More photos are being added throughout the week.

“This was a great promotion for our company. To have over 30 million people view our So Cal inspired beach activewear is invaluable. We expect our retail partners to also agree, as we use this opportunity to expand distribution to specialty stores, sporting goods and big box chains,” Sigler stated.

About Smack Sportswear

Smack Sportswear is the leading brand of custom designed team and beach active apparel, with its primary focus on volleyball. Smack manufactures its Southern California inspired apparel in its headquarters, only five miles from the home of beach volleyball.

This allows Smack to offer its customers world-class responsiveness, supply chain excellence, and un-compromised quality. Some of the top pros not only design, but also test the product before it’s distributed. With many competitive advantages, Smack is poised to be a leader in the athletic apparel market.

Smack Sportwear


Must ReadView All

Textiles | On 20th Jul 2017

Provide safety net for cotton growers: Congress to Trump

A bipartisan Congressional coalition has called attention of...

Courtesy: ITMF

Textiles | On 20th Jul 2017

ITMF'17 themed on tech, trade, climate in disruptive times

The International Textile Manufacturers Federation (ITMF), an...

Textiles | On 20th Jul 2017

RIL’s Q1 FY18 petrochemicals revenue up 22.9% y-o-y

Reliance Industries Limited (RIL) has reported its financial...

Interviews View All

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X