Home / Knowledge / News / Apparel/Garments / Italian apparel brands need to change concept in China
Italian apparel brands need to change concept in China
25
Jan '13
For accelerating their expansion in the Chinese market, Italian clothing brands will have to change their concept of mainly selling top luxury apparel items, according to analysts.
 
They say Italian garment sector should now aim at catering to mid-end menswear market in China, if the industry wants to achieve speedy growth in the Chinese market.
 
In recent years, a more mature market has been created in China for casual apparels offered by luxury brands, mainly due to the increasing demand of business casual clothing.
 
In fact, apparel brands, both domestic and foreign, that offer economic yet fashionable products are being favoured by consumers and have expanded rapidly in China during the last few years.
 
According to a survey, it is estimated that about a quarter of Chinese men would spend over 60 percent of their total expenses on clothing and accessories, especially those who are in financial services and business that require higher degree of clothing decency.
 
Experts also opine that Italian clothing brands should expand their shares in the Chinese market through Internet, which may offer tremendous opportunities for expansion of Italian clothing industry in China.
 

Fibre2fashion News Desk - China

Must ReadView All

Courtesy: Ikea

Textiles | On 26th Apr 2017

Ikea’s product sourcing from India to double by 2020

Ikea, the global home furnishing giant from Sweden, plans to double...

Textiles | On 26th Apr 2017

CITA to add insufficiently available fabric in CAFTA-DR

The Committee for the Implementation of Textile Agreements (CITA) has ...

Courtesy: SKF

Textiles | On 26th Apr 2017

SKF brings predictive maintenance for machinery to India

SKF India, a global supplier of bearings, seals, mechatronics,...

Interviews View All

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search