Online fashion portal American Swan debuts in India

25 Jan '13

4 min read

Online retail has seen a heavy overlap with social networking and search due to aggressive marketing and strong inclination towards social commerce. The industry can expect a larger portion of online retail from social commerce with India positioning itself as one of the fastest growing social networked user base and also larger size of social groups. This insight has been the driving force behind American Swan opting for Digital Marketing as the primary channel to build the brand as well as drive trials & purchase.

The anticipation for the brand has been building up in the online space with over [200,000] fans already on its Facebook community American Swan: Fashion country. To enhance the brand reach, American Swan merchandise is also available on other leading e-commerce sites including Flipkart, Jabong and more.

About American Swan

American Swan is a brand owned by The American Swan Lifestyle Company. American Swan is a Global, online Fashion & Lifestyle Brand and is the first-ever brand to launch with a comprehensive range of products on online platform. American Swan offers a distinctive range of Men's and Women's apparel, accessories, footwear, beauty & fragrance and home products.

The styling is distinctly modern and chic, with an emphasis on sophistication, innovation and top quality. Simply put, American Swan delivers a distinctive connection between the old and new, epitomizing preppy Fashion. The brand offers authentic smart Casuals to people who seek an Aspirational, Glamorous yet restrained lifestyle.

American Swan

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