As previously reported in November 2012, PGA TOUR assumed operational control of what is now PGA TOUR Canada from the Canadian Professional Golf Tour, which will begin play in June. Building upon this international momentum, between PGA TOUR Canada's summer schedule and the PGA TOUR Latinoamérica's split spring-fall plan, players qualifying for both Tours will have the opportunity to play yearlong.
PGA TOUR Latinoamérica will play 15 tournaments in nine countries throughout Latin America in 2013 with stops in Uruguay, Chile, Mexico, Colombia, Brazil, Argentina, Peru, the Dominican Republic and Puerto Rico. Both Tours will conduct their own qualifying tournaments for membership.
Having proven to be the leader in the golf lifestyle business since it originally acquired the PGA TOUR apparel license for the U.S. in 2004, PEI has lengthened its agreements through 2017. In fact, Perry Ellis International remains the exclusive U.S. apparel licensee for the PGA TOUR, Champions Tour, and Web.com Tour brands within department and chain store channels of distribution.
Products for PGA TOUR in Canada and PGA TOUR in Latin America will launch for spring 2013 across both regions. The golf lifestyle-inspired collection of apparel will include men's, women's and boys' shirts, outerwear, sweaters, pants and shorts.
"We are extremely excited to continue strengthening our existing relationship with the PGA TOUR, extending this powerful apparel brand into these promising new markets," stated Oscar Feldenkreis, president and chief operating officer of Perry Ellis International. "The PGA TOUR continues to gain huge momentum across both international and domestic markets and these agreements, designating Perry Ellis International as the sole PGA TOUR apparel distributor in the Western Hemisphere, further solidifies our global approach towards the entire golf lifestyle."
"Perry Ellis International has long been one of the most important lines in our mix of business," said Tim Hawes, PGA TOUR Senior Vice President of Retail Licensing. "We recognize them as one of the leading apparel marketers in the world. It is our intention to take this already substantial business to the next level in terms of volume and retail performance."
The new licensing agreements are additions to Perry Ellis International's growing portfolio of lifestyle products and powerhouse brands, furthering the company's leadership position in the golf apparel business. This extended licensing agreement allows PEI to leverage their renowned design and sourcing capabilities to meet the associated increase in distribution for the PGA TOUR.
"PGA TOUR has a precise understanding of what is necessary to successfully penetrate some of the most dynamic golf markets. It is well positioned for further success in the golf apparel arena," commented Jack Voith, group president Golf and Sportswear for Perry Ellis International. "With strong relationships and an excellent track record, Perry Ellis International will be able to serve the market opportunity in Canada and Latin America."
Perry Ellis International
Apparel/Garments | On 1st Jul 2016
The British Retail Consortium (BRC) has said that following the...
Textiles | On 1st Jul 2016
India has moved up from 54th place in 2014 to 35th in 2016 in the...
Maa Tex Speciality
‘We suggest reducing dosage of sizing chemicals to reduce sludge...
‘RT3 motto is: Do not check millimetres, check colours.’
‘Indian footwear market is nascent and largely a trend follower’
Steve Cole of Xerium Technologies discusses the industry. Xerium is the...
The Indian market has huge potential in technical textiles, and by far,...
Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...
"We should not compare India and the West. There are things we do that...
Label Ritu Kumar
‘Classics will return’ "There are a lot of people wearing western clothes ...
Silvia Venturini Fendi
"Yes, my confidence and positive attitude are my strengths and should be...