Home / Knowledge / News / Apparel/Garments / Yandy signs Candace Smith as new face of lingerie line
Yandy signs Candace Smith as new face of lingerie line
01
Feb '13
Yandy, online retailer of women's lingerie and apparel, has recently launched a new collection inspired by some of America's most colorful candy called Yandy Candy with well known actress and model, Candace Smith, as one of the featured models showcasing the new lingerie items. This marks the first time in which Yandy has worked with Smith whose resume boasts roles in feature films, film producing and multiple print and commercial modeling positions.

The creation of the one-of-a-kind collection, exclusively created by and sold at Yandy, was the perfect starting point in working with Smith. "We love the energy and vibrancy this new line has brought to our site and when designing the items, we knew we wanted an energetic and vibrant model to show off the products," said Chad Horstman, Yandy CEO. "When we were shown Candace's portfolio, we knew she was it."

Not only does Smith's look and energy match the collections overall feel, her past experience in modeling and acting made her an ideal candidate. Smith has most recently appeared in movies like "End of Watch" with Jake Gyllenhaal and Michael Pena and "Gimme Shelter" with Rosario Dawson and Vanessa Hudgens. She has also appeared on several television shows like "Joey", "Entourage" and "Heroes". "Not only did Candace's overall look fit what we were trying to represent with the Yandy Candy line, but we knew with her background in film and television, her ability to show animation and character would shine through and we were definitely not disappointed," added Horstman.

Working with Smith marks another milestone for the online store. In the industry, the African-American market is often overlooked by lingerie manufactures when it comes to images used in marketing merchandise. Yandy has been striving for years to make sure this market is represented and found working with Smith to be the first step in the right direction.

"We found it completely ludicrous that this huge and important demographic of shoppers wasn't being targeted in our industry. When we created this new line, we insisted that an African-American model be used," said Horstman. "Having not really been able to have this type of control in the past, we jumped at the opportunity with this new, Yandy exclusive collection to represent African-American women on our site."

As the site continues to expand and grow, it is the goal of the sites major players to continue the use of women of different races in site images. "This may be the first time we have worked exclusively with an African-American model but it most certainly will not be the last," concluded Horstman.

The Yandy Candy collection features 12 neon lingerie items in a variety of styles including chemises, bra and panty sets and camisoles. Customers are also able to complete the look with neon wigs and candy-inspired jewelry, all available on the site, as well as add on a gift wrapping option that includes a gift box, tissue paper, ribbon and actual candy including a Ring Pop, Gummy Bears, a candy necklace and candy bracelet.

About Yandy

E-commerce is on the rise and Yandy is one of the largest online retailers of Valentine's day lingerie, sexy Halloween costumes, swimwear and clothing on the web. Founded in 2005, Yandy boasts more than 7,000 products always in stock at affordable prices. Yandy ensures that every costumer will receive a safe, secure and private online shopping experience and is backed by COMODO online security and Google Checkout. 

Yandy Lingerie


Must ReadView All

OECD urges UK for close EU ties to meet Brexit challenges

Textiles | On 24th Oct 2017

OECD urges UK for close EU ties to meet Brexit challenges

The British economy has weakened following the decision to leave the...

Courtesy: Karl Mayer

Textiles | On 24th Oct 2017

Karl Mayer upgrades Webshop Spare Parts platform

Karl Mayer, a technology and market leader as well as driving force...

Courtesy: A&E

Textiles | On 23rd Oct 2017

A&E unveils Magic using Repreve sewing thread

American & Efird (A&E), a leading developer of industrial and...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Top executives
Textile industry

The foremost issue is bridging the skill gap

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
76.1%
No
12.7%
Skip
11.3%

Total Votes: 71

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
28.2%
Skip
9.9%

Total Votes: 71

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.9%
No
9.9%
Skip
4.2%

Total Votes: 71

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
76.1%
No
11.3%
Skip
12.7%

Total Votes: 71


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search