Home / Knowledge / News / Apparel/Garments / Yandy signs Candace Smith as new face of lingerie line
Yandy signs Candace Smith as new face of lingerie line
01
Feb '13
Yandy, online retailer of women's lingerie and apparel, has recently launched a new collection inspired by some of America's most colorful candy called Yandy Candy with well known actress and model, Candace Smith, as one of the featured models showcasing the new lingerie items. This marks the first time in which Yandy has worked with Smith whose resume boasts roles in feature films, film producing and multiple print and commercial modeling positions.

The creation of the one-of-a-kind collection, exclusively created by and sold at Yandy, was the perfect starting point in working with Smith. "We love the energy and vibrancy this new line has brought to our site and when designing the items, we knew we wanted an energetic and vibrant model to show off the products," said Chad Horstman, Yandy CEO. "When we were shown Candace's portfolio, we knew she was it."

Not only does Smith's look and energy match the collections overall feel, her past experience in modeling and acting made her an ideal candidate. Smith has most recently appeared in movies like "End of Watch" with Jake Gyllenhaal and Michael Pena and "Gimme Shelter" with Rosario Dawson and Vanessa Hudgens. She has also appeared on several television shows like "Joey", "Entourage" and "Heroes". "Not only did Candace's overall look fit what we were trying to represent with the Yandy Candy line, but we knew with her background in film and television, her ability to show animation and character would shine through and we were definitely not disappointed," added Horstman.

Working with Smith marks another milestone for the online store. In the industry, the African-American market is often overlooked by lingerie manufactures when it comes to images used in marketing merchandise. Yandy has been striving for years to make sure this market is represented and found working with Smith to be the first step in the right direction.

"We found it completely ludicrous that this huge and important demographic of shoppers wasn't being targeted in our industry. When we created this new line, we insisted that an African-American model be used," said Horstman. "Having not really been able to have this type of control in the past, we jumped at the opportunity with this new, Yandy exclusive collection to represent African-American women on our site."

As the site continues to expand and grow, it is the goal of the sites major players to continue the use of women of different races in site images. "This may be the first time we have worked exclusively with an African-American model but it most certainly will not be the last," concluded Horstman.

The Yandy Candy collection features 12 neon lingerie items in a variety of styles including chemises, bra and panty sets and camisoles. Customers are also able to complete the look with neon wigs and candy-inspired jewelry, all available on the site, as well as add on a gift wrapping option that includes a gift box, tissue paper, ribbon and actual candy including a Ring Pop, Gummy Bears, a candy necklace and candy bracelet.

About Yandy

E-commerce is on the rise and Yandy is one of the largest online retailers of Valentine's day lingerie, sexy Halloween costumes, swimwear and clothing on the web. Founded in 2005, Yandy boasts more than 7,000 products always in stock at affordable prices. Yandy ensures that every costumer will receive a safe, secure and private online shopping experience and is backed by COMODO online security and Google Checkout. 

Yandy Lingerie

Must ReadView All

Apparel/Garments | On 27th Mar 2017

Fynd raises $500K Series A funding from Venture Catalysts

Fynd, an online to offline (O2O) e-commerce fashion marketplace, has...

Apparel/Garments | On 27th Mar 2017

Digital technology to accelerate Indian business growth

Indian business will benefit much by going digital, according to a...

Textiles | On 27th Mar 2017

Raymond to buy 98,000 metres khadi fabric from KVIC

Raymond, leading Indian fashion retailer, has ordered 98,000 metres...

Interviews View All

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search