The creation of the one-of-a-kind collection, exclusively created by and sold at Yandy, was the perfect starting point in working with Smith. "We love the energy and vibrancy this new line has brought to our site and when designing the items, we knew we wanted an energetic and vibrant model to show off the products," said Chad Horstman, Yandy CEO. "When we were shown Candace's portfolio, we knew she was it."
Not only does Smith's look and energy match the collections overall feel, her past experience in modeling and acting made her an ideal candidate. Smith has most recently appeared in movies like "End of Watch" with Jake Gyllenhaal and Michael Pena and "Gimme Shelter" with Rosario Dawson and Vanessa Hudgens. She has also appeared on several television shows like "Joey", "Entourage" and "Heroes". "Not only did Candace's overall look fit what we were trying to represent with the Yandy Candy line, but we knew with her background in film and television, her ability to show animation and character would shine through and we were definitely not disappointed," added Horstman.
Working with Smith marks another milestone for the online store. In the industry, the African-American market is often overlooked by lingerie manufactures when it comes to images used in marketing merchandise. Yandy has been striving for years to make sure this market is represented and found working with Smith to be the first step in the right direction.
"We found it completely ludicrous that this huge and important demographic of shoppers wasn't being targeted in our industry. When we created this new line, we insisted that an African-American model be used," said Horstman. "Having not really been able to have this type of control in the past, we jumped at the opportunity with this new, Yandy exclusive collection to represent African-American women on our site."
As the site continues to expand and grow, it is the goal of the sites major players to continue the use of women of different races in site images. "This may be the first time we have worked exclusively with an African-American model but it most certainly will not be the last," concluded Horstman.
The Yandy Candy collection features 12 neon lingerie items in a variety of styles including chemises, bra and panty sets and camisoles. Customers are also able to complete the look with neon wigs and candy-inspired jewelry, all available on the site, as well as add on a gift wrapping option that includes a gift box, tissue paper, ribbon and actual candy including a Ring Pop, Gummy Bears, a candy necklace and candy bracelet.
E-commerce is on the rise and Yandy is one of the largest online retailers of Valentine's day lingerie, sexy Halloween costumes, swimwear and clothing on the web. Founded in 2005, Yandy boasts more than 7,000 products always in stock at affordable prices. Yandy ensures that every costumer will receive a safe, secure and private online shopping experience and is backed by COMODO online security and Google Checkout.
Textiles | On 27th Aug 2016
Seven French textile machinery manufacturers will showcase their...
Apparel/Garments | On 27th Aug 2016
Indian cities such as Bangalore, Hyderabad, Delhi and Pune are...
‘RT3 motto is: Do not check millimetres, check colours.’
‘One of the recent trends in hand block printing is the indigo process,...
‘As a brand, Puma is always looking for new and innovative ways to inspire ...
Swerea IVF AB
Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...
Nature Works LLC
Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...
Biovation II LLC
Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...
Bridal couture created with rich Indian heritage, exquisite craftsmanship...
Somaiya Kala Vidya
Among the many honours showered on Frater, including Fulbright and Ford...
"You have to truly understand what your client wants, know her needs, what ...
Apparel/Garments | On 26th Aug 2016