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Springfield opens flagship outlet in heart of Paris
Feb '13
The Springfield "Flagship store" opened its doors to the public in Rivoli Street, located in the center of Paris, inside the “Le Marais” district, which has become one of the most fashionable areas in the city, home to many trendy restaurants, fashion houses, and hype galleries. This new store has over 600 m2 distributed over two floors where the Man & Woman Collections share the same space.

With the premiere of this "Flagship" in the Centre of Paris, Springfield marks the launch of a groundbreaking-concept store, linking this opening with an original project that unites the brands fashion collections with art.

The Springfield Gallery Store in rue de Rivoli wishes to introduce young artists and their works to the Parisian public. To this end Springfield has planned a long series of collaborations with artists who will leave their mark by means of live performances and ephemeral exhibitions at the Springfield Gallery.

The new “Flagship” store, will become a reference worldwide for the brand, and adds a total of 58 points of sale in France for Springfield. The brand has an ongoing international expansion plan, and has recently opened other stores in new countries such as: China, Costa Rica, Latvia, Libya, Saudi Arabia, or Belarus.

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Courtesy: AWI

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