Marimekko to expand global store count

A growing proportion of the Group’s net sales come from the sales of company-owned stores, which increases the seasonality of Marimekko’s business and shifts the focus in the accrual of net sales and operating profit strongly to the final quarter of the year. In 2013, the main thrust in expansion will be on opening retailer-owned Marimekko stores and shop-in-shops. Moreover, the company will invest in the development of business in the stores it opened in 2012.

In the financial statements bulletin released, the planned total investments of the Marimekko Group for 2013 are estimated to be in excess of 3 million euros. The above-mentioned store openings are included in this estimate.

Marimekko