Home / Knowledge / News / Apparel/Garments / Platypus unveils new kids UV protective beachwear line
Platypus unveils new kids UV protective beachwear line
04
Feb '13
Platypus Australia, one of the world’s foremost providers of children’s UV protective swimwear, has just launched their long awaited summer 2013 range. The catalogue’s new range of designs addresses the requirements for maximum sun protection and comfort, and also features the latest trends in children’s fashion by combining colour blocking, pattern intermixing and a healthy dose of vintage inspiration.

Platypus Australia is highly regarded by sun-loving families around the world because of their long-time advocacy to minimize the health risks children face with prolonged sun exposure. Renowned for always providing products with the highest level of UV protection available with a UPF 50+ rating, Platypus Australia has gone a step further to ensure kids will actually love wearing their protective gear by releasing a fresh summer collection of beachwear.

Platypus Australia’s 2013 Summer catalogue is marked by comfortable mix & match pieces full of vibrancy and style, “which the little ones really enjoy wearing, so they’re keen to put - and keep - their swimsuits on, and that makes it so much easier for parents,” says a Platypus Australia representative. “We provide protective children's swimwear without sacrificing on style, and this year’s latest release is no exception.”

The pages of Platypus Australia’s 2013 summer catalogue are full of vibrant photos showcasing some designs parents may find familiar. “This year’s collection has hints of the 60’s and 70’s in the patterns, which lightens the pieces up with a bit of fun.”

The girls’ range is on trend with touches of colour and pattern blocking. The prints are vintage inspired, mixed with mini gingham and dot combinations. Popular colour combinations of pink and mint and purple with aqua are striking. The final effect is a blend of easily coordinated and fun pieces that young girls will naturally adore wearing.

The palette is somewhat cooler for the boys’ new assortment with chunks of navy blue, accented by pale green and splashes of red. Although less intricate in design, several of the boys’ pieces include patterns of the hibiscus flower, a well-known Hawaiian surfing image, as well as more linear patterns of zig zags and digital inspired prints such as sonic waves. The outcome is a more graphic range that little boys will take great pride in wearing.

Platypus Australia’s fresh 2013 collection includes pieces to suit all ages and sizes of children. “We have swimwear for every age and size child, from babies to young teens. We ensure the entire family is covered.” The fresh, new summer 2013 catalogue of UV protective swimwear includes sunskirts, a wide variety of rashguards, sun jackets, adorable swimsuits, popular boardies, bike shorts, European boylegs, caps, bucket hats and much more.

Being able to provide sun-safe beachwear along with trendy designs puts Platypus Australia in the lead for children’s UV protective swimwear. “Our fashionable and coordinated pieces makes certain that your child’s beachwear will not only be in style, but of the best possible fit” remarks the Platypus Australia representative, “So with all the boxes ticked - for UV protection, fashion and comfort - there’s nothing left to do except enjoy the sun!”

About Platypus Australia

Since their beginnings in 1996, Platypus Australia’s quality children’s UV protective swimwear has spread to the UK, Europe, Asia and USA. They’re export-ready garments are internationally acclaimed and in high demand since the effects of harsh ultraviolet radiation are now well known.Platypus Australia’s beachwear gives parents peace of mind knowing their children are safe, while having fun in the sun. 

Pr news: http://www.prweb.com/releases/2013/childrensswimwear/prweb10386295.htm

Must ReadView All

Textiles | On 19th Jan 2017

Pakistan imposes duty on Indian fine cotton yarn

A provisional countervailing duty ranging from Rs 26.89 to Rs 55.8 a...

Textiles | On 19th Jan 2017

Union Budget: Textile sector expects excise duty revisions

Excise duty on man-made fibres should be reduced to bring it on par...

Union textiles minister Smriti Irani at the inauguration of IIGF in New Delhi with textiles secretary Rashmi Verma and other dignitaries. Courtesy: PIB

Apparel/Garments | On 19th Jan 2017

Ministry to reimburse apparel exporters for state levies

The textile ministry has received a sum of Rs 500 crore from the...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search